By Lane Ellis

The Top Benefits of a Data-Driven B2B Demand Gen Strategy
B2B marketers have said that better leads, customer experience, and return on investment (ROI) were among the top benefits of effective data-driven strategy, while 54 percent said that quality data enables them to make more effective spending decisions, according to newly-released survey data of interest to digital marketers. MarketingProfs

Prepare for the future with Google Analytics 4
Google will sunset its longstanding existing analytics incarnation in July 2023, and has laid out a plan encouraging users of the present version to switch to the new version, which adds greater privacy law compliance, while also removing access to analytics data from the current version, the search giant recently announced. Google

[bctt tweet=”“Data analytics isn’t some new magic bullet. It’s a way of leveraging the data that most every business has been quietly accumulating for years to deliver insights that lead to better decisions.” — Joel Snyder, Ph.D. @JoelSnyder” username=”toprank”]

Wanted in B2B ecommerce: smooth supply chains and skilled workers
43 percent of B2B sellers have said that a top challenge in 2022 will be achieving supply chain improvement, while some 39 percent noted that locating and maintaining staffing levels would be a key obstacle, with 38 percent having said that getting additional B2B customers to purchase online would be key — three of several statistics of interest to digital marketers contained in recently-released survey data. Digital Commerce 360

YouTube Launching 5 New Features For Livestreams
Google’s YouTube has released information about forthcoming new features, with an update that will allow marketers the ability to utilize multi-person live-stream events, recommend additional channels, and more, Google recently announced. Social Media Today

U.S. Ad Market Marks A Full-Year Of Economic Recovery In February
The U.S. advertising market’s rate of spending grew by 14.7 percent in February compared to the same month in 2021, with digital categories continuing to see the top performance gains, and helping to drive ad market expansion that has now grown for a full year, according to newly-released report data. MediaPost

What Does it Mean for an Organization to be “Data Driven?”
Trustworthy data, easy data management tools, and swift scalable data access topped the list of how corporate executives, directors, and managers define data-driven operations, with some 36 percent having said that flexibility and agility are key in both business and data practices, according to recently-released report data. MarketingCharts

Report: Edge technologies will drive emerging tech investments in 2022
When it comes to investments in edge technologies, over half of global professionals at mid-to-large organizations have said that board directors were among the primary decision makers at their firm, more so than for traditional technology choices that typically see greater involvement of IT departments — one of several findings of interest to B2B marketers contained …read more

Source:: Top Rank Blog