By Adam

When you make a post, blog, or website, you want it to reach the widest possible audience. Your effort then ranks higher in search engines, which brings in more customers and, eventually, higher sales and profits. You can boost your online creation prowess with the following content optimization tips.

1. Understand your audience.

Great content is something that your audience gobbles up and shares without prompting. For those things to happen, you need to understand who you’re writing for. Answering the following questions can provide valuable information about your users.

• What are their basic details: age, gender, family status, living situation, occupation, education, and technical background?
• What problems do they have?
• How does what your business offers solve the problems of your audience?
• Where are most of your customers signing in from?
• What times and days are they most active online?
• What topics does your audience like?
• What topics do they hate?
• What websites, brands, and social media do they follow?

The answers to these questions may redefine your content strategy. For example, you may have been following the recommended blog strategy of writing multiple 300-word posts every week. But analyzing your audience reveals that your longer in-depth articles are being shared more often than the short posts. This can prompt you to switch to fewer articles per week that are 1,000 – 1,500 words long.

2. Write a lot.

New content keeps your audience coming back and ranks your posts higher on search engines. How often you should post depends on the goals you have for your site, according to HubSpot.

• If you want to organically increase the traffic to your pages, publish as much optimized content as you can. Small blogs can deliver new posts 3 to 4 times a week. Large blogs can publish and update posts 4 to 5 times a week.
• For brand awareness, create different content that provides helpful information. Small blogs can deliver once or twice a week. Large blogs should create or publish 3 to 4 times a week.

3. Be funny.

How many times have you come across a funny meme, post, or video in the course of a week? And after you’ve had a good laugh, what’s the first thing you do? Share what you’ve found to relatives, friends, and co-workers.

And whether the humor is relevant to your business is irrelevant. You share it because it’s funny. And if your audience is American, an Ipsos Open Thinking Exchange survey reveals that they tend to share funny content over important ones.

Bring humor into your content when you can. Your piece may end up going viral, bringing in new customers that increase your target base exponentially. If you can’t create your own funny posts, feel free to share humor made by others as long as it relates to your product or service.

4. Optimize the meta.

Meta tags are small pieces of text in page code that are generally not seen by users on your website. But the text may appear elsewhere outside …read more

Source:: Social Media Explorer

Author: Aaron