How to Make Money on YouTube, According to 3 People Who Do
By brbecker@hubspot.com (Braden Becker)
Every day, over one billion YouTube videos are watched around the world.
And they’re not just being watched — they’re being devoured. In fact, the average YouTube mobile viewing session by any one viewer is roughly 40 minutes.
If only there was a way to make money off of a website people spend so much time on … As a matter of fact, there is! A few ways, actually, and the proof is in the people (and businesses) who’ve cashed in on their video strategy.
Who’s making content worthy of a nearly hour-long visit to YouTube? Well, YouTube isn’t just for amateur filmmakers and people videotaping their zainy housepets anymore. Musicians, TV networks, small businesses, and the self-employed all find monetary value in posting their own amazing content on a YouTube channel.
An active, entertaining YouTube channel — which is free to make through a Google+ account (also free) — strengthens these users’ brands and extends their reach to new audiences. It can also build a base of subscribers that other companies using YouTube will actually pay to advertise their products to.
Before launching a YouTube channel for the purposes of making money, you need to decide what kind of profit you’re interested in. Are you looking to use YouTube as a promotional outlet for your own products and services? Or, do you want your video content to generate ad revenue right from YouTube?
Here, we’ll dive into the step-by-step process you’ll need to follow to set up a YouTube account that is both ready and optimized for monetization. After that, we’ll dive into some specific methods you can try to make money on YouTube — and examples of successful brands who’ve tried those same strategies.
Feel free to skip directly to the section Different Ways to Earn Money on YouTube.
Otherwise, let’s dive in.
1. Set up an adSense account.
To begin earning money on YouTube, you’ll need to start with an AdSense account. An AdSense account is the platform in which you’ll receive payments from YouTube, so this is a critical step.
It’s important to note — you can monetize more than one YouTube channel with the same AdSense account, so if your brand has multiple YouTube accounts and you’re hoping to set up monetization features on each one, you only need one AdSense account.
To set up an AdSense account, simply follow these AdSense instructions, or go to https://www.google.com/adsense/start/ and click “Sign up now”.
Once you’ve done that, proceed to the next steps.
2. Become a YouTube partner.
Along with an adSense account, you now need to be accepted into the YouTube Partner Program (YPP). There are a few requirements for joining YPP, including:
- You must live in a country or region where the YouTube Partner Program is available.
- You must have more than 4,000 valid public watch hours in the last year.
- You must have more than …read more
Source:: HubSpot Blog
Author: Aaron
