How To Get a Business Verified on Instagram

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“After we got verified [on Instagram], it was a great asset to our social media team,” says Samantha Lim, Community Manager for monday.com. “Along with the trust it establishes when people interact with our brand, the features we got from Instagram helped with our campaigns.”

monday.com is just one of many businesses using Instagram to build a presence on the app, attract an audience, and inspire loyalty. monday.com is also one of many businesses on Instagram that can be threatened by impersonation and fake accounts, which is what makes verification so valuable.

In this post, learn more about why an Instagram verification badge is important, when you should seek verification, and how you can go about getting your account verified.

What is an Instagram verification badge?

An Instagram verification badge is a blue checkmark on an Instagram profile page that appears in someone’s profile, as well as in search results. The image below displays three Instagram profiles from businesses and public figures — HubSpot, Beyonce, and Telfar — that are verified, with the blue badge displayed next to their profile username.

Image Source

Overall, the verification badge shows that Instagram confirmed the account to be authentic and owned by the celebrity, influencer, public figure, or business claiming to own it and that its content is legitimate (one of the most significant reasons to get verified on Instagram).

Why and when should you get verified on Instagram?

Getting verified on Instagram typically begins with a desire to show audiences that your account is your only real account, so they don’t follow an impersonator. It helps you create a credible and trustworthy presence on the app.

Verified accounts also appear higher up in search results, making it a valuable tool for businesses to generate awareness and exposure when users search for your name or keywords related to the content you share on the platform.

Instagram Verification Criteria

Anyone can request verification, but Instagram is careful about who it verifies, considering the blue badge carries significant weight.

Instagram says that there are a few key factors when reviewing requests. Most significantly, your account must align with Instagram’s Terms of Use and Community Guidelines.

Your account also needs to be:

Authentic: Your account represents a real person (public figure, influencer, etc.) or a real registered business or entity.
Unique: The content you share needs to represent the unique qualities of the person or business requesting verification.
Complete: When you apply, your profile must be a public profile that contains a bio and profile photo and an active presence on the app.
Notable: Your account needs to represent someone that is well known or often searched for. Instagram reviews news sources for notability, but it does not consider paid or sponsored media.