B2B Marketing News: More Executives Using Social, B2B Events Rebound, New Trust Barometer Data, Meta’s New Ad Policies, & Mobile Ad Spend Rises

B2B Pros Worry About Leads Getting To The Right Person, Study Finds
58 percent of B2B marketers have said that they are only somewhat or not confident in their organization’s process for taking inbound leads to proper sales team members — one of several statistics of interest to digital marketers contained in recently-released survey data. MediaPost

More executives are turning to social media during the pandemic. [Report]
Some 56 percent of business executives have said that they are increasing their usage of social media due to the pandemic, with 68.4 percent expressing positive reactions to colleagues or leaders sharing industry news and content on social media, according to newly-released report data. PRWeekUS

[bctt tweet=”“Social media is a great way to amplify the work that your team is doing and frankly, our next generation of leaders.” — Sarita Rao @saritasayso of @ATTBusiness” username=”toprank”]

LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages
Microsoft’s LinkedIn has launched three new online courses of interest to digital marketers, while also releasing new details about forthcoming additional platform features including newsletters and audio events, LinkedIn (client) recently announced. Social Media Today

Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
A strong 29.1 percent increase of the digital ad spending category highlighted overall 2021 global advertising spending that outperformed pre-pandemic figures by nearly 20 percent, according to newly-release report data of interest to online marketers. MarketingCharts

Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Microsoft has eliminated minimal spending requirements to utilize audience targeting with its Customer Match feature in Microsoft Advertising, and added several new features, as the firm increases its use of zero-party data, voluntarily shared information the firm makes use of for increased transparency and control, Microsoft recently announced. MediaPost

Social Media Usage Statistics For Digital Marketers In 2022
There were nearly 10 percent more global social media platform users in 2021, representing a total of over 4.5 billion people, while 84 percent of the U.S. population now say that they use at least one social platform — two of numerous statistics examined in a new look at digital marketing usage. Search Engine Journal

Only 1 in 5 B2B Exhibitions Were Canceled in Q3
After a near-total 98.1 percent drop in year-over-year in-person B2B exhibition industry performance during the third quarter of 2020, the most recent 56 percent decrease in the The Center of Exhibition Industry Research (CEIR) index points to progress on the slow road back to pre-pandemic in-person B2B event totals. MarketingCharts

Mobile Ad Spend Leapt 23% To $295B In 2021, 19% Jump Forecast For 2022
A robust 70 percent of overall digital advertising spending was accounted for by mobile during 2021, with mobile ad spend garnering a 23 …read more

Source:: Top Rank Blog