B2B Marketing News: Instagram Stories Benchmark Report, Creator Collaboration Adds Value, LinkedIn Offers Gen Z Insight, & Twitter’s New Annual Marketing Calendar
By Lane Ellis
LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this spring
Microsoft’s LinkedIn will launch a new live virtual events platform, beginning with audio-only functionality, followed in time by an array of video features for the flexible hosting and management of online events, adding to the platform’s creator features, LinkedIn (client) recently announced. TechCrunch
Social Media Forecast to Overtake TV in Ad Spend This Year
A robust 14.8 percent annual growth rate for social media advertising spending over the 2021 through 2024 period tops online video’s 14 percent and paid search’s 9.8 percent, according to newly-released global ad spending growth rate forecast data. MarketingCharts
2022 Instagram Stories Benchmark Report
Instagram Stories are being utilized more than ever by brands on the social media platform, according to recently-released report data of interest to digital marketers from Rival IQ, based on an analysis of more than 60,000 Instagram Stories. Rival IQ
User-Generated Content Represents 39% of Time Spent With Media: Study
Digital user-generated content (UGC) has come close to surpassing traditional media consumption formats among U.S. consumers, according to newly-released survey data showing that video format UGC in particular has seen growth, especially among younger demographic groups. Variety
[bctt tweet=”“Utilize UGC to show how you take customer content and act on it to improve your offering. This is a genius way to show that customer feedback is important to your brand and that it can actually help drive change.” — @CharlieTerenzio” username=”toprank”]
Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans
Twitter has published the 2022 version of its annual event calendar for social media marketers, featuring both traditional and “hashtag holidays” in a handy format, the firm recently announced. Twitter’s latest offering for marketers has included key dates for the U.S. and 12 other regional calendars. Social Media Today
Instagram Explains How the Return of the Chronological Feed Will Work
Facebook’s Instagram has initiated testing upcoming changes to how its newsfeed works, including the return and expansion of a chronological feed — a change that would allow users to select from three separate feed-viewing options, Instagram recently announced. PetaPixel
Biggest 2022 Ad Issues: Integrated Media Planning/Buying, measurement
60 percent of media executives have said that integrated media improvements are needed for better advertising impact in 2022, with improved execution and better measurement of non-cookie methods also coming up among the list of most impactful issues in the coming year, according to newly-released survey data of interest to online marketers. MediaPost
How to Stand Out to Gen Z on LinkedIn [Infographic]
43 percent of Gen Z users of LinkedIn have said that brands should make them feel valued, with 57 percent of the demographic looking for brands that are reliable, while 58 percent noted …read more
Source:: Top Rank Blog
