15 Marketing Job Titles + The Roles That Leaders Plan To Invest In Next Year

According to a 2021 HubSpot Blog Research survey, 19% of marketers believe finding the right candidate for a role will be more difficult in 2022. For nearly half of marketers surveyed, finding candidates with the right skill set is the biggest challenge.

2021 LinkedIn research shows that the top three in-demand marketing roles are digital marketing specialists, digital account executives, and social media managers. But some businesses struggle with knowing which roles to hire for and when it’s the right time to add to the team.

To help with this, we’ve compiled a list of the top marketing roles brands are investing in today.

Challenges Marketers are Facing

According to 2021 HubSpot Blog Research, the biggest challenge marketers face is training their team.

Large organizations often have the infrastructure set in place to ensure both managers and new employees have a smooth onboarding and training process which can last a few weeks to several months. Newer, smaller businesses can struggle in this aspect.

Training doesn’t only happen when an employee starts the job. In an ideal world, training happens at a regular interval based on business and/or team needs. However, that’s not always the case.

A recent study showed that 11% of UK workers say they’ve never received formal workplace training while 30% say they haven’t done it in the last five years. This can lead to larger issues relating to performance, career development, and job satisfaction.

Another challenge 28% of marketers admitted facing in the HubSpot Blog Research survey is measuring the ROI of their marketing activities. This is an age-old problem for marketing teams.

Teams develop elaborate campaigns but then when the results (i.e., data) come in, they’re not exactly sure how to measure its success.

As for 2022, 21% of marketers still anticipate training and ROI measuring being major challenges, along with traffic and lead generation.

Additionally, marketers are equally worried about hiring top talent. To help with this, we’ve compiled a list of the top marketing job titles and in the next section, we cover their roles.

You have a list of titles, but do you understand the skill sets and tasks associated with each? We can help there, too.

These titles mean nothing if you don’t know how they support the initiatives your company wants to tackle. With that in mind, here are five types of people whose skill sets are critical to marketing today, and how their talents map to the titles above.

Marketing Job Titles and What They Do

1. Content Marketing Roles

Content marketing is on every brand’s mind.

LinkedIn says it’s the second-fastest-growing skill and according to HubSpot Blog Research, it’s the number one strategy marketing teams are hiring for this year and in 2022.

A few years ago, it was common to see “blogger” as a job title on Indeed and other job search websites. Today, brands are looking for candidates with more technical, brand-oriented skills as search engines get more …read more

Source:: HubSpot Blog