What Is Bounce Rate? (And How Can I Fix Mine?)
Luckily, you’re not alone. Many marketers have asked those questions and might not have found a solid answer yet. We’re here to demystify bounce rate with an overview of what constitutes a bounce rate — what doesn’t — and exactly how you can fix it.
Keep in mind that bounce rate is different from an exit rate. Bounce rates only measure “one-and-done” visits — the ones in which people arrive and leave your website without navigating away from a single page. Here’s what they look like in your HubSpot Web Analytics Dashboard, for example:
Exit rates, on the other hand, are a little more complicated. They include the percentage of people who leave your website from a certain page — but, that’s not necessarily the only page they’ve visited on your website. The page from which they exited could be the last in a long sequence of page visits. That’s why the exit rate isn’t always as troubling as bounce rates.
But a high exit rate, on the other hand, wouldn’t be cause for concern. It would mean that this page was the last in a chain of visits — people exiting from that page probably arrived from its preceding landing page, downloaded the offer on the thank-you page, and left to go make use of the content they just downloaded.
Keep in mind that this scenario is hypothetical, and these takeaways can differ based on other page metrics — but it serves as a simple illustration of the difference between bounce and exit rates.
For example, if 100 people visit your site and 10 of them only visit one page, then your bounce rate would be 10%. This number will likely change over time, so using an analytics provider to track all the changes is beneficial for understanding what’s affecting your bounce rate.
What is a good bounce rate?
If you’ve recently taken a look at your website’s bounce rate, you might find yourself discouraged at the number. But if you then decide to aim for a 0% bounce rate, you’ll probably find yourself even more discouraged. The average bounce rate is somewhere between 26% and 70%, with the optimal range being between 26% and 40%. To land anywhere under 20% is generally unlikely, so if that’s what your data is showing then you may want to double-check some things. Duplicate code, incorrectly implemented tracking, and third-party add-ons can all result in …read more
Source:: HubSpot Blog
