40 Ad Blocker Stats Brands Need to Know in 2021

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There’s nothing worse than an ad that keeps popping up for something you’d never buy. About 39% of internet users agree, feeling that online ads aren’t relevant to them. So it’s no wonder that one in four people will leverage some sort of ad blocker in 2021.

An ad blocker is software that’s meant to improve a user’s online experience by removing or changing digital ads. It’s designed to make browsing simpler, so you don’t have a giant flashing ad taking up half the screen while you research customers and spy on a competitor’s latest product launch.

Still, digital advertising is on the rise.

Global digital ad spend is expected to exceed $455 billion this year, which means an increase in the number of banner, display, and news feed ads. This barrage is pushing more internet users toward ad blocking tools so they can shop and scroll in peace. To truly understand ad blocking statistics, it’s important to have a grasp on the digital ad landscape.

But how many people are actually using ad blockers? And what are their reasons for getting rid of ads? This list of ad blocking statistics will answer those questions and more.

Whether you’re looking for tips to attract customers or wondering how to boost clicks, you can find the stats you need to understand your audience and make your next campaign a hit.

Digital Advertising Statistics

1. Global digital ad spend is expected to exceed $455 billion this year. (Statista, 2021)

2. The internet is considered the most important medium for advertisers and accounts for 51% of total media ad spend in 2020. (Statista, 2021)

3. The average internet user spends six hours and 55 minutes on the internet each day. (Hootsuite, 2021)

4. Researching products and brands ranks 7th on the list of reasons why global internet users go online. (Hootsuite, 2021)

5. Digital advertising revenue is projected to grow by 15.4% in 2021. (Statista, 2021)

6. Global digital ad spend increased 12.7% ($43 billion) from 2019-2020. (Hootsuite, 2021)

7. In 2021, paid search ad spend increased 8.4% between Q1 and Q2. In the same timeframe, paid ad clicks decreased by 7.6%. (Hootsuite, 2021)

8. In a study about how advertising influences customer perception, 41% of respondents said that an ad placed around relevant content sparked a positive brand perception. (Statista, 2020)

9. 63% of internet users in the U.S. said they have a negative attitude towards ads in online videos, and about 47% of people said the same about website ads. (
Statista, 2021)

Source

10. In a 2020 survey conducted in the U.S., almost 50% of online users had a negative attitude toward website ads when asked how they felt about digital advertising. (Statista, 2021)

11. 35% of people feel marketing and advertising meets their needs. (Merkle, 2020)