16 Best Ways to Increase Content Reach [+Free Content Reach Kit]

By mgeorgieva@hubspot.com (Magdalena Georgieva)

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Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content.

Repurposing content doesn’t have to feel redundant or boring. In fact, with a few great strategies, old content can gain a fresh new perspective and reinforce critical points. This article will go over a few ways that businesses can reinvigorate their old content while increasing their potential reach.

Content Reach Examples

Here are some great examples of content that reaches, engages, and delights a large audience.

1. State Farm

Have you ever heard of “Jake from State Farm”? I’m sure you have. He’s been featured in nationwide State Farm commercials, blog posts, memes, and videos — State Farm hit gold with this idea. The insurance giant’s content reach consists of the repurposed use of “Jake” in new and inventive ways. This includes creating intriguing storylines that mix plausible life situations with the use of its insurance policies. Customers can see themselves in the everyday interactions Jake has with his customers.

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2. T-Mobile

T-mobile’s Newsroom constantly makes old content new again. The brand’s Loyalty Program, T-Mobile Tuesdays, for example, has been around for five years. The content strategy involves images, videos, app links, and articles that strive for engagement through consistency and fun contests, polls, and incentives. The Loyalty Program runs every Tuesday with slight alterations each week.

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3. Netflix

Netflix has created a new way to introduce its content: by sponsoring articles. The company often chooses content that works alongside its tv shows.

An example includes a New York Times article on women inmates for the Orange Is the New Black series. These articles are recycled with fresh storylines to attract new readers and customers.

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Best Content Reach Strategies

1. Add Visuals

One way to give languishing content a new twist is by adding visuals. Research shows that clear, concise visualization aids can boost engagement in even the most complex subject matter. This can include graphs, charts, videos, and infographics.

2. Use Keywords

SEO, or search engine optimization, is a way for consumers to find blogs and posts quickly. Google’s search engine has algorithms that search for the best content to give to its visitors.

This content is typically full of helpful words and phrases related to a particular subject. The result is a more helpful site for the reader which can bring more traffic to your site, too.