By Adam

Digital marketing is a rapidly growing industry. It’s also one that offers many career opportunities to people with different skill sets, from digital marketers to digital advertising specialists.

Ever wondered why advertising is important? It is the medium that connects brands with customers. And it offers plenty of opportunities for those who want to be involved which means a lot of people are interested in this career field.

That said, digital marketing can be a difficult field to find information about and you might wonder how to start a digital marketing career. In this blog post, we will cover 7 simple tips on how anyone can get started with digital marketing and land their first job!

What is digital marketing?

First, let’s quickly cover what this is all about. Digital marketing is digital communication with your customers to promote products or services. It’s using digital technology and the internet as a platform for building relationships between companies, organizations, brands, and their target audience over time to achieve goals like brand awareness and increased sales.

You can find digital marketers in almost every company nowadays. As mentioned before, it’s a fast-growing industry of the future. TV, billboard, and radio advertisements will become less and less important as the internet is where all the attention is.

Many digital marketers start out with a degree in marketing, economics, or IT. But you don’t have to be an expert on those topics from the beginning as digital is also about creativity and innovation- which could be your thing if you’re not good at math or logical thinking. You can learn most of it by yourself if you are keen.

Let’s dive into our tips to start a career in digital marketing:

Become A Social Media Expert

The digital world and its marketing are all about social media. Facebook, Instagram, Snapchat, and Twitter are the main platforms to reach out to your target group – which you can define based on age, interests, or location. And don’t forget about YouTube, it’s also important for advertising and marketing.

Social media is where most of the magic happens. The first step is to understand and use all the platforms, especially Facebook and Instagram, to be able to excel in social media marketing.

Learn About SEO

SEO, Search Engine Optimization, is the art of climbing up in the digital world. Search engines offer you a chance to be on top by optimizing your digital footprint so that users find your brand/website easily when using Google.

It’s not just about having an appealing website with beautiful pictures. SEO is about making sure the technical, on-page, and off-page factors of your site are dialed in. While it seems like a confusing field with all the technical terms, essentially SEO is about answering the questions of your customers. Optimizing your pages for certain keywords is the answer to ranking high on search engines. That is the first step of marketing – know about SEO and get your own or your client’s web page on top of the …read more

Source:: Social Media Explorer

Author: Aaron