By Rebecca Riserbato

No matter the format, message, or style of online content, everyone’s striving to reach the largest possible audience with the best possible content.

Making that a reality requires companies to create something that answers an audience’s most pertinent questions, is presented in an engaging way, and maybe even offers some new ideas no one’s hit on before.

As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). Partnering with an SME can strengthen content’s credibility and value, in turn helping audience growth.

In this post, we’ll review what a subject matter expert is, how to become one, and why your company should leverage SMEs in your content marketing strategy.

Businesses might leverage an SME to integrate new software, fix technical issues, design their website, extract and format data, and provide insight. Additionally, a company may hire a subject matter expert to have on retainer as an ongoing consultant. When that’s the case, you might be wondering what that job looks like. Let’s dive in below.

Subject Matter Expert Job Description

While people can become SMEs no matter what their official job title and description are if you’re a subject matter expert looking for a job, you might find a job that reads something like this:

At ‘Company X’, we are looking for a subject matter expert in social media to help us develop an end-to-end social media strategy. This person will be responsible for creating our social media strategy and managing it on a daily basis.

As the social media subject matter expert, your duties will include evaluating our current social media content and recommending new strategies and trends to lean into. To ensure success, our social media subject matter expert should possess an exceptional track record of increasing engagement and pioneering multiple successful social media campaigns.

Job requirements:

• Master in Social Media Management
• Demonstrable credentials as a leading social media Subject Matter Expert.
• 10-15 years of experience working in a relevant area of expertise.
• Advanced knowledge of project management and social media management.
• Advanced ability to recommend and implement social media campaigns.
• Exceptional leadership and mentorship abilities to introduce and implement new strategies.
• Excellent written and verbal communication skills.

Now that we’ve looked at an example of a subject matter expert job description, let’s review what the roles and responsibilities of this individual might be.

Subject Matter Expert Roles and Responsibilities

The typical roles and responsibilities of a subject matter expert will vary greatly depending on the type of position you’re applying for. You could be an in-house manager or a hired consultant to specialize in helping a company grow in a certain area.

Going along with our social media subject matter expert example above, typical roles and responsibilities might look something like this:

Roles and responsibilities for a social media subject matter expert:

…read more

Source:: HubSpot Blog