How to Drive Traffic with YouTube Live

As a marketer, you know how valuable audience connection is.

When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction.

These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.

One of these opportunities is live functionality. Available on a slew of platforms, including Twitch, Instagram, Facebook, and TikTok, this feature allows users to live-stream to their followers.

Given that we know how successful video is as a content form, savvy marketers are making livestreams work for their campaigns.

While the platforms mentioned above are pretty commonly used for live video, YouTube also shares this live-stream capability.

The video streaming giant offers streamers a unique platform to share information and grow brand awareness.

If you’re looking for new ways to connect with your target audience, read on to learn if YouTube Live is the right platform for you.

What Is YouTube Live and What Are the Benefits?

Much like many other live-streaming services, YouTube Live is YouTube’s livestream arm of its platform. Through this tool, you can reach your audience in real-time, allowing real-time connection.

Users seeking live content navigate to the Live section of the YouTube homepage to find your stream through search. Users can also discover your live stream if they’ve interacted with your account in the past, with your video manifesting on their individual homepage.

The benefits of YouTube Live are truly endless. Big brands like Bon Appetit have taken advantage of the platform, as have many smaller, non-franchised organizations.

six screens YouTube Live Bon Appetit test kitchen

Some of the key benefits include:

Connection With Your Audience

This is a big one. The reason all-live everything is so successful is that it enables face-to-face connection through a screen. By enabling the chat function, you can connect directly with your audience, answering questions, and building relationships and goodwill.

Brand Establishment

Seventy percent of viewers bought from a brand after seeing it on YouTube. When you go live on the platform, you’re not extending brand exposure, you’re establishing your brand as an accessible entity with a notable, reachable figure hosting live events.

Cost-Effective Production

You can use YouTube Live for the cost of an account, which is free.

Given that your video doesn’t require any pre- or post-production, you also save on hefty fees often associated with video creation.

Collaboration With Other YouTubers

While this function is often overlooked, YouTube Live was the first of the live streaming social platforms to enable collaboration.

Through this function, you can cross-promote with another local business or team up to do a giveaway. This capability also allows you to host guests, giving you the opportunity to widen your audience reach by promoting an out-of-house individual’s presence.