By Neil Patel

It’s Q4, and the pressure is on.

You have three months left to hit your sales targets and end the year on a high note.

The only problem?

Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak.

Luckily, not all hope is lost.

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Not only have these tips helped grow my agency, but these are tried-and-true methods we use for our clients as well.

Let’s dive in and open the B2B sales flood gates.

10 Ways to Increase B2B Sales

Whether you’re an SME or a massive conglomerate, you can use these strategies to increase your sales and give your Q4 pipeline a kick in the direction.

1. Leverage Social Selling

Still not sold on the buying power of social media? You’re leaving money on the table.

• Fifty-four percent of social media users research products on different platforms.
• Seventy-one percent of users will make a purchase based on social media referrals.
• Seventy-seven percent will choose a brand over a competitor after a positive social media experience.

What is social selling? It’s the process of finding and engaging with your potential customers online.

Every time you log into Instagram and reply to a DM or share an article on LinkedIn, you’re providing value and social selling. It’s a much softer approach than cold emailing and focuses more on building long-term, authentic relationships than traditional sales techniques.

How can you leverage social selling?

• Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel.
• Share case studies and testimonials: Social proof is a driving factor for online purchases. Use your results to prove you’re the best and develop a deeper know, like, and trust factor with your audience.
• Focus on engagement: Instead of spending all your time creating content, focus on building relationships. Reply to all your DMs, jump into conversations in LinkedIn groups, follow your ideal customers, and engage with their content.
• Talk about your transformation: Businesses and people buy transformations, not features. When talking about your product or service online, focus on the result someone gets from working with you.

2. Support Your Sales Team

If there is one thing that can ruin a potential sale, it’s bad sales rep interactions.

Whether it’s someone dropping the ball and ignoring an email for weeks, or a dumpster fire cold email, it can quickly tank your brand’s rep and Q4 income goals.

How do you prevent a sales mishap?

By training your team.

People buy from people they know, like, and trust. Your sales reps need the tools to figure out how to develop a rapport and close the …read more

Source:: Kiss Metrics Blog

Author: Aaron