Nominated for Best Mobile Marketing Platform, Best Native Advertising Platform and Best Cookieless Identification Platform, Yieldmo worked with education-tech platform Encantos to engage with Spanish- and English-speaking parents interested in its language immersion for children’s products. The partnership leaned into tactics that included testing non-addressable ways to drive traffic and subscriptions with high-quality media. Yieldmo also worked with Ford on a Bronco campaign that prioritized machine learning and contextual targeting to boost KPIs and optimize campaign performance.

Digital media-tech company Quotient is nominated for Best Influencer Marketing Platform and Best Attribution Tool. The company’s influencer network and data-driven content strategy boosted sales for its health and beauty brand partner during back-to-college season. Quotient also partnered with Oreo to lift sales by using consumer-spending data, location intelligence and purchase-intent data to create personalized digital ads and promotions. The campaign connected with millions of shoppers.

Mobile ad-tech company InMobi is nominated for Best Sell-Side Programmatic Platform and Best Mobile Marketing Platform. InMobi Exchange highlights the company’s work, a two-sided marketplace that enables brands and agencies to understand, identify, engage and acquire their target customers in mobile environments. This is especially important as companies look for ways to reach high-value users on mobile devices in the wake of Apple’s Limited Ad Tracking feature, which requires all apps to acquire user consent before tracking them.

As we wait to see which entries Digiday Media’s judges will select for their winning roster, here’s a look at all of our finalists below:

Best Social Marketing Platform
Smartly.io
Brand Networks – My Local Social
Soph.io – Sophi Social
Camera IQ
Sidecar for Facebook & Instagram
Khoros

Best Buy-Side Programmatic Platform
Pixability – PixabilityONE
Liftoff
Cognitiv NeuralMind
Bigabid
Playground xyz – Attention Intelligence
Lasso

Best Sell-Side Programmatic Platform
Publica
VIOOH
Intowow – Yieldbooster
Inmobi Exchange
Beachfront

Best Content Marketing Platform
Tiled
Known – Skeptic O.S.
inPowered
Genero
Contently
POSTOPLAN

Best Content Management System
Brightspot
Quintype – Bold CMS
InVision – Design System Manager
BDG – Typeset
Contentstack, commercetools, and EPAM Systems
Oracle – Content Management

Best CRM Platform
Wix Answers
Lunchbox
Birdeye
Affinity
Moxtra
Cheetah Digital – Customer Engagement Suite

Best Influencer Marketing Platform
Quotient Social
Influencity
TAKUMI
Captiv8
True Influence Marketing Cloud
CreatorIQ

Best Mobile Marketing Platform
LoopMe
InMobi – DPS
SlickText
Upstream – Grow
Yieldmo & Encantos
Ericsson Emodo

Best Marketing Automation Platform
Constellation Agency – Alexia
Ziflow
Mailchimp & BetterSpaces
Klaviyo
PepsiCo
ActiveCampaign

Best Marketing Analytics Platform<br …read more

Source:: Digiday

Author: Aaron