By bcoleman@hubspot.com (Basha Coleman)

To build a sizable Instagram following, you need to create compelling content that your audience actually craves. But if you don’t post your content at the right time, most of them will never see it.So how do you figure out the optimal post time for your specific audience? The best way to find an ideal posting time is by testing the timing of your posts to see which post time generates the most audience engagement.

If you lack the resources or time to conduct your own tests, Sprout Social, a social media management platform with over 20,000 customers, has you covered. In 2020, their team analyzed customer data to see what time and day their social media posts generated the most engagement. Here’s what they found.

Global Instagram Engagement

If 2020 taught us anything, it’s that our worlds are more interconnected than ever before on a global scale. Our social media strategies have to reflect this new way of life in order for our businesses to meet their goals.

The chart below shows the global engagement on Instagram by the time of day and day of the week. Note: The time is in CDT. That means you wouldn’t post at 11 AM for every timezone individually — 11 AM CDT works just fine across posts published for a global audience.

Need a visual to strategize around? Check out this Sprout Social chart which shows Global Instagram Engagement hotspots.

Image Source

Sprout Social went into even more detail about the best times to post on Instagram, including the best times for post engagement. We’ve summarized the key findings from their report into a quick cheatsheet that you can reference later.

Best Time to Post to Instagram Cheatsheet

The day of the week on which you post can change how much engagement you get during that same time.

Why? Think about the little differences in your daily mood and routine — the ones you might not realize you have — and how they affect your behavior. The same goes for everyone following your Instagram account.

As much as we don’t like to admit it, many of us check our social media first thing in the morning to catch up on the night before. Then, it’s time for a lunch break scroll. Finally, we take one last look at what our friends and favorite brands are up to before bed. It makes sense that the heaviest engagement hours align with the way our audiences live their lives.

Here’s another look at the best times to post on Instagram each day as well as some additional insights from Sprout Social:

Best Time to Post on Instagram Each Day

• Monday, Wednesday, and Friday, 11 AM – 12 PM CDT – Consider that most of your followers are taking a lunch break around this time and will …read more

  Source:: HubSpot Blog

        

  

  Author: Aaron