Inside B2B Influence: Brian Solis of Salesforce on the Future of Influence in B2B Marketing
By Lee Odden
If this is your first time, Inside B2B Influence is a podcast series that goes behind the scenes of B2B marketing and highlights insights with top business executives on influencer marketing for B2B companies. At TopRank Marketing we’re doing our best to connect readers and listeners with B2B marketing insiders on strategies, trends, tactics and the future to elevate the practice of growing influence within and outside of B2B brands.
In Episode 17 of Inside B2B Influence we have a returning guest who needs little introduction given his accomplishments and yet, we’d all be missing out if I did not mention that Brian Solis is Global Innovation Evangelist at Salesforce, an 8X best selling author, global keynote speaker, digital pioneer and has been a good friend for over 10 years.
As someone who has been at the forefront of studying, innovating and practicing influence in the B2B business and technology world, I reached out to Brian for his thoughts on what the future holds for influence at B2B organizations inside and out, what to look for with business influencers and thoughts on how to scale influence.
Highlights of episode 17 include:
- Advantages influencer marketing creates for B2B brands in 2022
- The most important qualities B2B brands should look for in influencers
- The importance for B2B brands to grow influence from within
- The next evolution of influence for B2B companies
- What B2B companies should consider in order to scale influence
Take a listen to The Future of Influence in B2B Marketing with Brian Solis:
Transcript – Inside B2B Influence Episode 17: The Future of Influence for B2B Marketing
In the first ever research report on B2B influencer marketing, you shared that “in a time of darkness, chaos or confusion, B2B brands have an opportunity to be the light for their customers.” As we finish off 2021 and head into another year of the pandemic, what kind of advantage does influencer marketing bring for B2B brands?
I think (B2B influencer marketing) is more important than it’s ever been. @briansolis
Brian: I think it’s more important than it’s ever been and kudos to you for launching that first report. I understand that it was incredibly successful, so thanks for letting me be part of that.
I’ll try to connect the dots this way for those who are listening. At Salesforce, our mission is to help businesses, not just transform, but to be relevant and to thrive in what’s going to be what I call, a novel economy. It’s the word novel, like in novel coronavirus means new and unusual, and that means that we’re heading into new years, a new genre of business without a playbook.
When we take that stance, that means that we have to have a very solid position on how we’re going to help you. What does business look like on the other …read more
Source:: Top Rank Blog
