How to Create Landing Pages for Real Estate [+Examples]
When people are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go online.
In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites.
Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market.
All this to say that when it’s time to generate leads in the real estate industry, posting online and creating a landing page is the first step.
In this post, we’ll discuss how to create a landing page for real estate and review sample real estate landing pages to inspire your own.
1. Choose the type of landing page you need.
Before you can get started, it’s important to understand the different types of real estate landing pages.
The three main types include:
- Home valuation: This type of landing page lets users type in their address and get a quick idea of how much their home is worth.
- Buying/selling websites: These websites are where buyers and sellers go to place listings online, including Zillow or Redfin.
- Free content: This landing page is usually targeted toward those who want to start working in the real estate industry or are in the beginning stages of buying/selling. You can place free content on a landing page to get leads to download the offer so when the time comes to buy or sell, they think of you.
Depending on the type of landing page you need, the process and design will be a little different.
2. Use a simple lead capture form and search function.
When creating a landing page for real estate, the goal is to gain leads through a lead capture form asking for information (whether it be a name, email, or phone number). The first step to doing this is to have simple search functionality that is front and center in your design for home buying/selling or home valuation.
If you’re creating a landing page for free content, you won’t need a search function, but you will need a lead capture form that is simple and easy to use (this should also be a large part of your design that is easy to see).
The simplicity of the search function or lead capture form will make your call to action (CTA) stand out and get people searching through your site.
With Zillow, the home page has a simple search function so homebuyers can search for houses in a certain area. This keeps the site clean and it gets straight to the point — no distractions.
3. Always pay attention to curb appeal.
Everyone knows that curb appeal is important when it comes to buying or selling a home. The same holds true for your landing page. Use clear, crisp imagery that inspires home buyers to imagine their new life in the house you’re selling. When this happens, …read more
Source:: HubSpot Blog
