How to Add Your Hotel to Google, TripAdvisor, and More

Have you ever wondered how competitor’s hotels are ranking on the first page of Google? Most of them use free directories like Google and Tripadvisor to reach prospective customers.

Using those same services, you too can boost the search visibility of your hotel property. Best of all, these services are free and packed full of features.

Let’s dive into the key reasons you should add your hotel to Google, Tripadvisor, and similar hotel booking engines. Then, I’ll show you how to request listings on the top hotel listing websites.

Why Should You Add Your Hotel to Booking Sites

For hotels small and large, it makes sense to list them on well-known hotel booking sites like Google and Tripadvisor. Here are a few key reasons to do so.

1. Increase Visibility

The more platforms your hotel is listed on, the more people will see it. Here is an example of how your hotel could look on Google’s hotel listing search results:

hotel listing visibility on Google for google hotel

With increased visibility, your website will likely see a boost in visitors and inquiries. This increases the odds of bookings for your hotel, especially if your listing provides accurate information and high-quality photos.

2. Build Trustworthiness

Building trust with search engines and customers takes time when using your hotel website and social media profiles.

How can you speed up the process? When you list your hotel on a website like Google, you “borrow” its trustworthiness.

Customers know that business listing services, like Google and Tripadvisor, vet their listings. Similarly, customers know that businesses care about their standing on these platforms. This naturally boosts your hotel’s trustworthiness in the eyes of potential customers.

3. Make It Easier for Customers

A major pain point for customers is the inability to compare services and prices easily. With hotel listing sites, customers can easily compare accommodations to find the one that meets their needs.

A Google hotel or Tripadvisor listing also makes it possible for customers to book a stay at your hotel at any time. When your listing contains all relevant information, including availability and price, customers can make a quick but educated decision. This puts the power into the hands of your customers.

4. Gain Access to Marketing Tools

Platforms like Google and Tripadvisor have many marketing tools available for business owners. While not all of them are free, there are many affordable options.

Google integrates seamlessly with its suite of industry-trusted marketing tools. These include:

Google Ads
Google Analytics
Google Keyword Planner (now part of Google Ads)

Google requires hotels to be running ads with them in order to appear on Google Hotel results. Tripadvisor also has its own suite of tools and services. As a verified Tripadvisor business, you can purchase storefront stickers and marketing materials through their vendors. You can also download free marketing assets, like icons and logos, to add to your website, social media profiles, …read more

Source:: Kiss Metrics Blog