Quora Marketing: Why and How to Use It

If you are looking to build up your professional brand as an authority in your niche or industry, one great way to do so is to answer people’s questions.

Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. This question and answer network allows you to help others on any topic, from digital marketing to Zumba.

Learn how to get the most out of Quora, from creating the perfect profile to submitting the best answers.

What is Quora?

Quora is a question-and-answer social media platform where users can ask questions, get answers, and interact with other users. It was founded in 2009, and now boasts millions of users and hundreds of thousands of questions on questions topics ranging from the “what is the creepiest text you’ve ever received?” to product reviews and how to start a blog.

Why Should You Use Quora for Marketing?

Quora is fantastic for marketing. Here’s why:

Get exposure to Quora’s 300 million monthly users.
Direct high-quality traffic and leads to your website.
With over 300,000 topics, you can demonstrate your expertise on almost any topic.
You can give direct answers to anyone asking about your business, products, or services.
You can share content from other websites (including your own) in topic-focused boards on your profile.

Now that you know why you should join, let’s look at how to get the most out of Quora, starting with your profile.

Step 1: How to Set Up Your Quora Profile

Sign up for Quora with your email address or by connecting your Facebook or Twitter account. Once that’s done, your first task is to create your profile.

There is no purpose of getting exposure by demonstrating your industry expertise if people go to your profile to learn more about you, and there is nothing there.

To edit your profile, click on your profile picture in the top right corner next to the search bar. Then, click on your name from the drop-down menu.

It will open a new tab, where you can:

add your headline
edit your name
profile credentials
change your profile picture
edit your topics
write a description about yourself.

Be sure to include links in your profile to your main website or main social accounts. This should help drive traffic back to your website from Quora.

Step 1: Find and Follow Topics Related to Your Industry

Once your profile is ready, you will want to start finding topics to follow. To find topics, use the search box at the top and start typing in a keyword.

Quora will give you instant suggestions based on what you enter.