By Neil Patel

The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates.

With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple!

There’s one vital thing to remember: not all advertisements are equal. Two advertisements selling the same product on a similar budget could have two drastically different results. To be truly successful, you need:

• a strong strategy
• an arsenal of marketing technique
• a true understanding of who your audience is and what they want

In this post, we’ll explore some of the best persuasive commercial techniques as well as some ways to implement them for use in your next (successful) ad.

4 Elements of Persuasive Commercials and Ads

Any persuasive commercial ad should have one goal: to get their customers to do something. Sometimes repeat exposure is required, and it can take a long time for you to convince one customer to move away from a competitor, so increasing communication channels with your target audience is bound to help you in the long run.

For an advert to be truly persuasive, there’s a lot of “behind the scenes” work that takes place. Successful implementation won’t instantly happen. It’ll take ongoing strategy, creative input, and an understanding of human psychology.

Storytelling

A persuasive commercial should tell a story about how your product is “the hero” that saves them from their problems.

After all, people tend to connect with vibrant stories, and often remember them long after they see a commercial. In fact, research suggests that people are 20x more likely to remember stories than facts or figures.

In contrast, simply saying, “Buy this product because it is the best!” is unlikely to stick in the minds of your consumers. You need to find a way to connect your product to a larger story and giving yourself an increased chance of being remembered by your customers.

Tailored Messaging

For any successful advert, you need to know what resonates with your audience—and talk to them on their level in a way that feels authentic and personal.

Persuasive commercials typically only have one overriding message, but there are exceptions. For example, when the ad has an “offer” that you can’t refuse, they are playing on their audience’s FOMO. Or if they’re trying to make you feel sorry for someone, they are using emotion to offer their product as the solution.

Good persuasive ads are creative and memorable because they truly connect with their audience and make them buy the product through personalized, targeted messaging.

Call To Action

Make sure your persuasive commercial includes a clear action that the viewer can take. This could be subscribing to your email list, following you on a specific social media platform, or, if you think the time is …read more

Source:: Kiss Metrics Blog

Author: Aaron