By Neil Patel

Are you struggling to get more clients for your accounting business?

You’re not alone.

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied.

While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent.

However, this doesn’t mean your accounting firm is doomed.

The difference between low-growth and high-growth businesses in any sector is marketing.

How so?

Marketing is what develops the all-important know, like, and trust factor. Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job.

In short, the better you get at marketing your services to the right people, the more you can squash industry-standard growth rates and boost your profitability.

Why Should Certified Public Accountants Advertise Their Services?

Shopping online isn’t only for eCommerce businesses.

Fifty-three percent of consumers conduct online research before making a purchasing decision. If you don’t have a digital presence, you’re leaving money on the table and creating a barrier between you and your potential clients.

With 2.14 billion digital buyers, there’s a huge pool of people you could tap into by having a digital presence for your CPA business.

Besides the earning potential, advertising your services online has other benefits like:

• Instilling trust: You set yourself up as an authority and expert by having a professional website with sales pages and blog posts.
• Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget.
• First impressions count: In the digital age, your website is your first impression to potential clients. If it’s slow, outdated, or uninspiring, your site visitors will leave, and you’ll lose the sale.

6 Marketing Tips for CPAs

Ready to take your CPA marketing to the next level? Here are some of the best ways to grow your brand awareness, attract the right customers, and scale your accounting business.

1. Create an SEO-Friendly Website With a Strong CTA

Because so many buyers turn to Google to conduct online research before purchasing, a website is no longer a “nice to have.”

It’s a must.

An SEO-optimized website does three things:

Search Engines Send Organic, Qualified Traffic

Sick of cold emailing tactics or leads who have no intent on opting in for your services?

By going all-in on SEO and targeting keywords your potential clients are using, you can attract the right customers (who are ready to sign a contract) straight to your website.

Not sure what SEO is or how to do keyword research? Check out my ultimate SEO guide, which takes you through absolutely everything you need …read more

Source:: Kiss Metrics Blog

Author: Aaron