25 of the Best Facebook Pages We've Ever Seen

By lkolowich@hubspot.com (Lindsay Kolowich Cox)

Free Resource: How to Reach & Engage Your Audience on Facebook

With more than 2.8 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for your brand, allow you to publish content, and let you see comments and feedback from fans and customers.

Facebook Pages are a simple tool, but they offer countless interesting business opportunities. There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website.

So, we combed through the web to find the top pages to inspire your Facebook marketing strategy. But first, we answer the quintessential question: What makes a good Facebook page?

What makes a good Facebook Page?

A good Facebook business Page accurately represents your brand, focuses on the customer, and answers for potential followers’ needs. The page should also entice potential followers to engage more meaningfully with your brand — whether by visiting your website, signing up for a free event, or joining your company’s Facebook Group.

In your Facebook page, you should have:

A name that reflects your business in a professional and succinct way.
An accurate page category that immediately tells users what you do.
A description that establishes the benefits of following your Page.
A profile picture that represents your brand and its colors.
An engaging and descriptive cover photo that speaks to your customer’s core desire or pain point.
A constant and steady stream of recently published posts that have links to other company assets and properties.

Not sure how to use Facebook for business? At a loss for how to be engaging on Facebook?

Check out our free Facebook marketing course to nail down the basics; then, check out the Pages below for inspiration.

Best Facebook Pages

1. L.L. Bean

Page Likes: 1.17M

L.L Bean is an outdoor equipment store whose Facebook Page effectively focuses on the customer and engages visitors beyond inviting them to like the posts. The content it posts is highly relevant for its target audience: cool photos, videos, and tips for outdoor adventures, each with a link and a hashtag. The Page also includes tabs dedicated to events, open job opportunities, and stores.

The description is especially notable, telling users the value they’d receive if they follow the Page:

“Welcome to the official Facebook page for L.L.Bean! Follow along for inspiring outdoor stories and photos, expert tips and advice, and a community devoted to helping make the most of every moment outside. #BeanOutsider”