By Neil Patel

If you own a restaurant and aren’t leveraging social media, you are missing out.

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography.

Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing.

After all, who doesn’t enjoy looking at delicious food pics when they’re scrolling through their feed?

Most social media platforms are free, and if you use effective marketing strategies, promotions and advertising can be free (or cheap) as well.

This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach.

First, let’s talk about why social media is a crucial tool for restaurant marketing. Then we’ll discuss how to stand out from your competitors and find the most effective social media marketing techniques for your business.

Why Is Social Media Important for Restaurant Marketing?

Using smart social media strategies for restaurants may sound like a lot of work, but the effort will pay off. If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing:

• Brand awareness: More than 3 billion people use social media. You can post pictures of your restaurant, upload videos of cooking new dishes, highlight behind-the-scenes/facts about your business, etc. to reach the ever-growing audience on social media.
• Engage with user-generated content: The interactive nature of social media platforms lets you increase engagement by sharing user-generated content (UGC). This can include photos of people eating at your restaurant, graphics featuring testimonials, or stories of how people found your restaurant. UGC encourages other users to visit, and share own content.
• Address customer concerns: Unhappy customers tend to take their concerns to social media. This is an excellent opportunity for you, as a business owner, to reach out and solve their problem. It’ll earn you good press and build a positive reputation while increasing customer loyalty.
• Get feedback: Use social media to start a healthy discussion and get useful feedback. Ask customers what they’d like to see changed, what new menu items they’d love, or what specials would bring them back.
• Increase your reach: You can use location tagging on Instagram and Facebook to reach new customers living in and around your target geographical area. This can also attract tourists looking for a local spot to grab a bite to eat.

10 Social Media Strategies for Restaurant Marketing

Restaurant marketing through social media can hugely benefit your business, but how do you get started?

Trending on social media and reaching the right users …read more

Source:: Kiss Metrics Blog

Author: Aaron