B2B Marketing News: LinkedIn Buys Jumprope, B2B Tech Buying Trends, YouTube SEO Study, Nielsen’s Cookie Alternative, & Google’s Record Ad Revenue
By Lane Ellis
LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools
Microsoft-owned LinkedIn (client) has acquired video tutorial creation app firm Jumprope, with the array of creator tools from the acquisition set to help enhance LinkedIn Learning and other areas of the professional social media platform, the company recently announced. Social Media Today
Google parent Alphabet reaches record quarterly revenue, profit in ad boom
Google and its parent firm Alphabet saw an especially strong 70 percent increase in advertising revenue during the second quarter of 2021, the company recently disclosed. That equates to some $560 million is advertising revenue per day during the quarter, and a year-over-year increase of 62 percent, rebounding from the firm’s only revenue decline a year ago due to the global health crisis. Reuters
3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges
Providing digital events as good as in-person ones is the leading hybrid event challenge faced by B2B marketers, followed by logistical obstacles and convincing attendees to come to physical events, according to newly-released survey data of interest to digital marketers. MarketingCharts
LinkedIn to B2B marketers: It’s time to build your brand
B2B firms can benefit from building greater brand awareness, according to recently-released report data from LinkedIn, which also revealed that some 4 out of 5 U.S. B2B buyers would reconsider purchasing from a brand that they had previously rejected. Campaign US
Nielsen unveils solution for cookieless media measurement
Nielsen has disclosed information about its forthcoming alternative to browser cookie media measurement, with a new solution that will combine machine-learning techniques with available first-party data, the firm recently annnounced. AdAge
Display & Video 360 gets new frequency and reach metrics
Google has recently added an array of new visual overview data to its Display & Video 360 enterprise advertising and analytics platform, in a change that is set to smooth the job of marketers using the product across various channels. The new views offer real-time glimpses of reach — gleaned partially from DV360’s log data — when it comes to a campaign’s performance, and is also set to make it easier to find the highest performing programmatic advertising campaigns.Search Engine Land
Amazon’s ads business posts 87% growth
Amazon saw year-over-year advertising and other revenue rise by 87 percent during the second quarter of 2021, topping the $7.9 billion mark, the firm recently announced — representing an increase surpassing the 77 percent grown it recorded during the first quarter of the year. CNBC
Twitter Adds New Spaces Sharing Options, New Search Tools to Improve Spaces Discovery
Twitter has given its Spaces live audio conversation feature an array of new engagement and search features intended to raise brand content awareness, the social media platform recently announced. …read more
Source:: Top Rank Blog
