10 of the Best Social Media Marketing Courses to Take Today

Click Here to Take HubSpot Academy's Social Media Marketing Certification Course

According to the Bureau of Labor Statistics, a 7% rate of job growth is expected for marketing managers from 2019 to 2029.

To help stand out from your competition in the hiring process as well as feel entirely confident in your ability to perform in your social media role, you may want to take a social media course.

In this blog post, we’ll cover some of the best social media marketing courses that are available today.

Best Social Media Marketing Courses

1. Social Media Certification

Price: Free

Platform: HubSpot Academy

HubSpot’s Social Media Certification course is a robust program designed to help you attract customers and partners, and build brand loyalty. Because social media is the key to inbound marketing, this course ties in the two concepts seamlessly.

The course is flexible enough so that you can work on it on your time. It covers essential topics such as measuring ROI, extending reach, social media content creation, and social listening. You might also select to take specific lessons within the HubSpot Academy course — for instance, this one on Social Media Advertising.

Notable Takeaway: Learn how to create an inbound social media marketing strategy.

2. Fundamentals of Digital Marketing

Price: Free

Platform: Google Digital Garage

Google’s social media certification has over 300,000 students and provides courses in social media, mobile marketing, SEO, and web optimization.

The courses explain paid and organic search and teach you how to develop search-engine-optimized web pages.

Learning how to optimize pages for search on a popular search engine (for free) sounds like a win-win. At the completion of the course, you’ll receive a digital certificate you can add to your LinkedIn profile and resume.

Notable Takeaway: Better understand SEO and its relationship with digital marketing.

3. Social Ads 101

Price: Free

Platform: Wordstream

WordStream offers the necessary educational resources to develop a strong understanding of social media advertisements. This includes social media ads on a variety of platforms such as Instagram, Facebook, YouTube, Snapchat, Tik Tok, and LinkedIn.

There’s also information about why and how to advertise on social media as well as education around best practices while advertising across these platforms.

Lastly, you’ll learn about social media ad metrics and social shopping — this way, you can effectively track measure your success as well as target your audience when and where they’re ready to make a purchase.