How to Utilize Automated Email Marketing
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By Neil Patel
What are your goals with email marketing?
If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing.
What Is Automated Email Marketing?
Automated email marketing is a series of emails you automatically send to your prospects or customers. Using an autoresponder, you can schedule emails to send based on your audience’s interactions with your business.
For example, when someone signs up for your newsletter, you can automatically send out an automated welcome email.
Don’t let the automated part fool you, though.
To be effective with automated email, what you’re producing should be far from spam. Instead, it’s high-quality, personalized content that your audience has signed up for.
This may all sound a little bit complicated, but the great thing about modern automated email marketing is that the software is simple to use and offers you some powerful capabilities.
Why Should You Automate Your Emails?
The key here is scale. If you’ve got thousands of people in your sales pipeline, it’s impossible to write out individual emails for everyone that signs up.
Instead, automated email marketing allows you to create email series that are perfectly tailored to your audience’s needs and send them out at a specific time. Rather than spending all your time writing and sending out individual emails, you can focus on creating the perfect copy that inspires your audience to take action.
That’s great, but don’t you lose the personal aspect?
If you’re writing everyone individual emails, then switching to automated email marketing reduces your level of personalization. Each email won’t be unique, but it can still be personal.
Email responders allow you to segment your audience based on their interests and behaviors.
Say someone signs up for my email newsletter from a page titled “Link Building 101.” I can put them into a link-building segment so they receive handy tips on how to improve their backlink profile. Someone who signs up through a page titled “50 Content Ideas for Niche Websites” will go into a different segment and receive different emails.
Segmentation means there are endless ways you can personalize your automated emails, so you’re getting both convenience and personalization.
This combination clearly works because email automation is the most popular form of marketing automation, with 64 percent of businesses using it. With email marketing offering an average ROI of $42 for every $1 spent, this gives you plenty of reasons to automate your emails.
When to Use Automated Email Marketing
Automated email marketing can bring big results, but it’s not always the best option. Here are a few of the times when automated emails can help you make the right impression with your target audience.
1. Abandoned Carts
Abandoned carts are highly frustrating.
The person has gotten so close to making a purchase, yet you’ve lost them …read more
Source:: Kiss Metrics Blog