Full List of Meta Tags, Why They Matter for SEO & How to Write Them

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Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO.

On the other hand, they can negatively affect your website’s SEO ranking if written improperly.

Let’s discover what meta tags are, why they matter for SEO, and how to use them correctly to reap the benefits.

What are meta tags?

Meta-tags are snippets of HTML code capable of being crawled by search engine robots such as Google.

They are influential in determining the visibility of a web page on the SERPs. Meta tags are added to the section of pages and can only be seen in the HTML code:

Why do meta tags matter to SEO?

Meta tags are one of the main channels that a website has to communicate with search engine robots — those responsible for crawling the content of the pages to be indexed. Meta tags are used to indicate to search engines whether a page should be indexed or not, and adds additional information about its content.

This turns meta tags into core aspects of an SEO strategy for two main reasons. With a good writing and configuration of meta tags, we can help robots to have a better understanding of the content of each page of a website, so that we are more likely to rank higher in the SERPs.

Additionally, meta tags can offer additional and quality information to the users in order to achieve more clicks and a higher CTR in the searches, as well as to offer them a better experience within the website.

Examples of Meta Tags

Meta tags are an essential part of a successful SEO strategy, that’s why it is important to write them in a unique way, keeping Google in mind in order to rank higher, but also thinking about the user. Let’s see some examples of how you should and shouldn’t write meta tags.

Examples of Original Meta Title and Meta-description Tags

With meta title and meta-description tags we indicate both robots and users the main topic of the page and what it is about on the SERPs.

They should be written in a unique and original way so that they describe the content and attract the attention of visitors. This way we can manage to appear even above large websites or directories.

On the other hand, if we do not optimize the title tags with the main keywords and topics of the page, nor in an attractive way, it will be more difficult to appear in the first positions of the SERPs.

And not only that: avoiding keyword stuffing is also recommended, which means that we shouldn’t repeat a word too much because otherwise it looks unnatural.