By Neil Patel

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What if you could automate all of the repetitive tasks that go into running a successful marketing campaign?

Marketing automation software is like putting your campaigns on autopilot.

You’re still in control of where you want to go, but a lot of the important technical legwork happens on its own.

If you want this experience, you have to pick the right product for your specific needs and goals. There is no one-size-fits-all solution.

Over the years, I’ve found success with all different kinds of marketing automation software—from the most affordable options to enterprise-grade solutions.

Here’s my list of the top six options on the market today. I’ve included in-depth reviews of each product, and a brief guide to help you find the right one.

#1 – Hubspot Review — The Best Sales, Customer Service, and Marketing Automation Software

If you’re looking for an easy way to automate your sales, customer service, and marketing processes, Hubspot Growth Suite is an excellent and affordable solution.

And the best part? Hubspot goes beyond automating your business processes. It also helps integrate and optimize different departments in one centralized location, thus streamlining your entire business’s workflow.

This means teams don’t have to jump from software to software to get the information they need, and you can automate the data transfer process from one team to the next.

However, their marketing automation capabilities are powerful on their own, with features like:

• Blog post and SEO planning
• Ad tracking and management
• Social media management
• AI-powered live chat
• Email marketing
• Forms and landing pages
• Revenue attribution reporting
• Visual workflow builder
• Account-based marketing
• A/B split testing
• Predictive lead scoring

Hubspot offers basic features, like emails, landing pages, forms, and live chat capabilities for unlimited users absolutely free. So, you can try it out without spending a penny.

Alternatively, you can sign up for a free demo to see all of their advanced features in action.

The Growth Suite (sales, marketing, CRM, and customer service) starts at $50 per month for two users and up to 1,000 contacts, making it extremely affordable for most businesses. You can add another 1,000 contacts for $11.25 per month, and additional users cost $6 per month.

But they also have advanced plans for larger and more complex campaigns, including:

1. Professional — $1,780 per month for advanced features
2. Enterprise — $4,000 per month for all features

Professional starts with 2,000 contacts, and you can add contacts in increments of 5,000 for $250 per month. Enterprise starts with 10,000 contacts, and it’s only $100 per additional 10,000 contacts. Basically, HubSpot makes it cheaper to grow faster.

Plus, if you’re a current member or alumni of Hubspot’s approved incubator, accelerator, or Venture Capital partners with a round of Series A funding under your belt, you can get up to 90% off your first year.

#2 – ActiveCampaign Review — …read more

Source:: Kiss Metrics Blog

      

Author: Aaron