5 Ways E-Commerce Companies Can Use BrickSeek to Increase Sales

If you’ve heard of BrickSeek, you likely know it’s a powerful tool for consumers, allowing them to track down inventory and find the best deals at big retailers.

However, once you scratch beneath the surface, you’ll find out there’s a lot more to BrickSeek. Far from just a customer-facing app, it has a lot to offer e-commerce companies.

In this guide, I’m going to explain how e-tailers can start using BrickSeek right now to boost their sales and revenue.

What Is BrickSeek?

I’ve written before about BrickSeek’s feature set and how consumers can use it to find hidden inventory sales, so for a more in-depth explanation of the app, check out my previous article.

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store.

Then it branched out, leveraging the same technology to help users find inventory levels, sales, and clearance deals at some of the nation’s largest retailers, including:

Amazon
Best Buy
Lowe’s
Macy’s
Office Depot
Target
Walmart

Why Should E-Commerce Companies Use BrickSeek?

The same things that make BrickSeek such a useful tool for consumers also make it a potentially invaluable resource for online retailers. Think about it. Wouldn’t you love to know:

How much of a certain product your biggest rivals have in stock?
How much other brands are charging for a specific item?
Which products are being marked down, and in which locations?
Which products are attracting the most interest from shoppers?

You can find all that information and much more on BrickSeek. In other words, it can be a vital source of competitive information if you know how to use it intelligently. It’s almost like having your own network of spies inside your rivals’ warehouses. Who wouldn’t want that?

Ways E-Commerce Companies Can Use BrickSeek to Increase Revenue and Sales

If you’re an e-commerce store owner, here are a few ways you can use BrickSeek in your business:

1. Use BrickSeek to Help You Set Your Prices

Do you sell the same products as your rivals? Then it’s vital you get your pricing right. After all, 91 percent of consumers say product price impacts their online purchase decisions, ahead of factors like free shipping (78 percent), brand preference (65 percent), and recommendations from friends and family (60 percent).

Set your prices too low and you won’t earn enough margin, which eats into your profits. Set them too high and you won’t drive enough sales. Get them just right and you’re well-placed to increase sales and revenue.

That’s where BrickSeek comes in.

First, search for a product’s stock-keeping unit (SKU) or universal product code (UPC). You can either find this through the website of the retailer in question or by using BrickSeek’s built-in SKU finder: