By Lane Ellis

How can B2B marketers in 2021 break free from conventional and oftentimes boring B2B efforts?

We’re fortunate to have 11 takes on this important topic from some of the top subject matter experts in B2B marketing, with a wide range of insight on how marketers can smash through traditional boring-to-boring marketing.

Our third season of the Break Free B2B Marketing series of video interviews has given us a new group of experts, influencers, and future-thinkers all gathered for one purpose: sharing the ways they’ve broken free and how you can do the same for yourself, your brand, and your business.

Let’s jump right in and see how 11 influential voices in B2B marketing go about breaking through, with actionable tactics you can implement in your own marketing efforts as we head toward 2022.

Minda Harts of The Memo on Having Courageous Conversations

Minda Harts
CEO and Founder, The Memo

“I think in order to break free, it starts with ourselves,” Minda said.

“We have to be willing to have those courageous conversations and we have to be willing to be courageous listeners, and once we’ve had some time to sit with ourselves and educate ourselves, then I think we allow ourselves to break free,” Minda added.

[bctt tweet=”“We have to be willing to have those courageous conversations and be courageous listeners. Once we’ve had some time to sit with ourselves and educate ourselves, then I think we allow ourselves to break free.” — Minda Harts @MindaHarts” username=”toprank”]

Watch, listen to or read the full interview by checking our the full blog post “Break Free B2B Marketing: Minda Harts of The Memo on Having Courageous Conversations.”

Keith Townsend of The CTO Advisor on Bringing Value Through Friction

Keith Townsend
Co-Founder, The CTO Advisory

“One of the toughest things as a leader in my own organization — what helped me break free is when I’m willing to have the difficult conversations,” Keith noted.

“Things that we say are difficult conversations, because we’re fearful of the outcome — I’m a big believer that friction brings value at the end of the day. When — you not necessarily inject — friction, but not avoid friction, it usually brings pretty good value.”

“When I’m willing to tell one of my employees or one of my contributors that, ‘You know what, the piece of work that you brought me just isn’t up to our standard.’ None of them just go away and don’t bring me back a revised piece of work. They usually come back with work that impresses me. Because we engage them for a reason and hire them for a reason.”

“To stand out, don’t avoid those difficult conversations.”

[bctt tweet=”“I’m a big believer that friction brings value at the end of the day. When — you not necessarily inject — friction, but not avoid friction, it …read more

Source:: Top Rank Blog

Author: Aaron