How to Deal with the June Google Core Update

On June 2^nd Google released a core update. And in July there will be another one.

During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic.

But on Sunday June 6th, many of started noticing shake ups.

Some of my friends saw declines and others saw gains.

Remember, when someone drops in rankings, someone else takes their spot. So when there are losers, there are also winners.

But what’s beautiful is that I have an ad agency. And because we have hundreds of clients all over the globe in all different industries, I am able to see trends very quickly.

And I noticed something in this update that was a bit unique…

But first…

My traffic dropped

I’ve had core updates that have helped me and hurt me. That’s why I believe as a marketer you have to take an omnichannel approach.

For example, at my agency we generate clients through:

SEO
Ads
Word of mouth/client referrals
Partnership program
Outbound sales
Social media marketing
Podcasting
Speaking at conferences
By hiring good people who have connections and can potentially bring clients
Ubersuggest

The list goes on and on, but those are just some of the ways we get customers. Hence, I don’t like fully relying on 1 channel as that’s too risky.

For example, here is our TV commercial that we are running soon (the ad still needs some editing and it’s not done yet).

But my traffic dropped roughly 9%. It could drop even more over the next few days or weeks, but that is where I am at right now.

But when I dove into my numbers and looked at my clients who have done well throughout this update, I noticed a trend.

Google doesn’t want fluff

Most of my traffic drop of course came to my blog pages.

But with my blog posts, I typically start them out with storytelling.

For example, here is my post on SEO.

I currently rank on page 1.

But look at my title tag…

SEO Made Simple: A Step-by-Step Guide For 2021

And here were the first few paragraphs of the post…

Guess how many blog posts people publish each day.

Any ideas?

Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second.

That means that users published around 216 blog posts while you were reading these five sentences.

And that’s only counting WordPress users. If we were to count all blog posts, that number would surely be higher.

This makes it kind of tough to stand out. But you have to if you want to make your blog a successful one.

While I often spend 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post are easily the most important.

No wonder millions of people Google the term “SEO” month.

My posts that used storytelling, didn’t do as well. When I write I typically create hooks to try and draw people in.

But my clients and even …read more

Source:: Kiss Metrics Blog