By Neil Patel

According to BrightEdge, 68 percent of all online experiences start with a search engine, and 53 percent of website traffic comes from organic search.

Yet, only 0.78 percent of these searchers click results on the second page of Google.

That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic.

It’s clear why SEO is a top priority for marketers. In fact, 61 percent say it’s their main focus when it comes to inbound marketing.

If you can get your client’s website to the top of user search, you’ll have a much easier time improving their ROI.

Of course, mastering SEO is no easy task.

There are so many things to consider, from on-page SEO to off-page SEO, copy, content, and even technical SEO.

A truly effective SEO strategy includes all of these strategies, plus regular optimization to ensure consistent returns.

This post dives deep into technical SEO and how you can use it to increase organic traffic, show up in search, and improve your overall site experience.

What Is Technical SEO?

Technical SEO is an area of SEO that covers optimizations that improve search engine ranking by making your site easier for search engines to crawl. For example, improving site load time, checking robot.txt files, and making redirects work properly.

Essentially, it’s the process of ensuring your website can be seen, crawled, and ranked by search engines.

Search engines, such as Google, give preference to websites that meet their webmaster guidelines. The basic principles state your website content should be accurate, easy to access, and user-friendly.

If your website loads slowly, has an unresponsive design, or lacks a secure connection, your content will not meet these guidelines.

This is where technical SEO comes in, as it can help you improve the technical characteristics of your website to improve organic traffic.

Why Is Technical SEO Important?

Imagine you wrote the most amazing content in the world. It’s content that everyone should read.

People would pay buckets of money just to read it. Millions are eagerly waiting for the notification that you’ve posted this new, incredible content.

Then, the day finally comes, and the notification goes out. Customers excitedly click the link to read your article.

Then, it takes over 10 seconds for your web page to load. Readers are annoyed and they don’t want to wait.

For every second that it takes for your web page to load, you’re losing readers and increasing your bounce rate.

It doesn’t matter how great that piece of content is—your site isn’t functioning well, and you’re losing precious traffic.

That’s just one example of why technical SEO is so critical.

Without it, Google and other search engines are incapable of finding, crawling, and indexing …read more

Source:: Kiss Metrics Blog

Author: Aaron