How to Create the Most Effective Facebook Business Page

With 1.82 billion daily active users, Facebook is one of the most powerful social media outlets in the world.

Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook.

Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand. The addition of shopping features such as Facebook Marketplace can also be leveraged by businesses to improve online conversions.

With over 140 million business accounts on Facebook, you may think competition is high. However, the right tactics and execution can help you create a Facebook Business Page that drives new revenue for your business.

Let’s review how to create Facebook business pages that increase your engagement, clicks, and revenue.

What Is a Facebook Business Page?

A Facebook Business Page is a stand-alone page that allows you to promote your business on one of the world’s biggest social platforms.

Facebook Business Pages are different from personal pages because they represent a business or brand, rather than an individual. This means the content on your Facebook Business Page needs to be brand-focused and professional.

A Facebook Business Page will let you share content, respond to customers, have conversations with your followers, and promote products within your feed.

You can also invite other people to manage your Facebook Business Page including any partners or outside agencies you may be working with.

Facebook Business Pages can also run paid Facebook ads to further promote your brand and products.

Here is a peek at our Facebook Business Page.

create a facebook business page - neil patel business page example

As you can see, it includes features a personal page doesn’t have, such as a “learn more” button, map, and a Like button.

Why Should You Create a Facebook Business Page?

When you create a Facebook Business Page you are helping people find your business and learn more about what you offer.

Your business page also helps you build an online community and better service your customers. Once you’re set up, your followers can interact with you and ask questions about your products and services in real-time, which is a great way to improve your brand integrity.

Once you create a Facebook Business Page, you’ll be able to get started with Facebook Advertising, which can help you reach 2.14 billion potential customers.

Facebook business tools such as Page Insights and analytics can help you better understand your audience needs and create better customer experiences.

You can also create events, book appointments, hire staff, and sell products directly through your Facebook Business Page.

Facebook Business Pages are free to set up, meaning there is …read more

Source:: Kiss Metrics Blog