How to Get Facebook Leads Organically

Why would you want to take time and effort to attract organic Facebook leads when you could just pay for prospects?

Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Social media sites like Facebook provide several free tools to start building a community, including:

Facebook groups
stories
posts

Facebook also provides an “insights” tool, allowing you to measure responsiveness, reach, and clicks.

Then there’s the overall effectiveness of your advertising. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads.

Another advantage with organic leads is these prospects are already interested in your product or service. They may just need some nurturing to convince them to buy.

If you need a further reason, here it is: Your organic ads can allow you to build lasting results from people who already feel they know and trust you.

That’s the main benefits covered. However, how do you start getting a steady stream of organic leads?

This article will explain, but first, let’s go over the difference between organic and paid Facebook leads.

What Are Organic Facebook Leads?

As explained above, you don’t pay for organic Facebook leads. Instead, you build them by creating written and visual content and sharing it wherever you think your audience might be.

Organic leads are crucial to any inbound marketing campaign, and they can ensure you get interest from your ideal prospects.

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it.

In contrast, paid ads are advertising services you pay for on a specific platform. Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. In Facebook’s case, you can create customized lead ads, for example.

5 Tips to Get Facebook Leads Organically

Getting Facebook leads organically doesn’t need to be complicated. With some proven methods, you can start getting free traffic from interested prospects.

In the following section, you’ll find five ways and some tips on how you can implement them yourself.

1. Join Facebook Groups for Your Industry and Post Links to Your Website

When Facebook announced a greater focus on “meaningful” discussion, it was met with positive results.

The move meant the social network’s users are now more engaged with groups, and Facebook says 400 million people are in groups that it considers meaningful.

Not only that, Facebook believes in groups so much it paid an estimated $10 million for a SuperBowl ad, writes CNBC.

That’s a huge audience and a lot of prospects.

Since these groups already have an active membership of interested followers, why not reach out to them?

Join some industry-related groups. Begin posting helpful content and answering questions where you can. Feel free to talk about your business and what it does …read more

Source:: Kiss Metrics Blog