B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success
By Lane Ellis
What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us enhance our marketing strategy as we head towards 2022?
For more than two years we’ve run weekly social media polls on our Twitter profile, and for over a year we’ve simultaneously placed a weekly user poll on our LinkedIn* page.
Occasionally we like to share some of the fascinating insights you have given us in the form of results from our polls, in order to see the B2B marketing trends that have emerged during this unprecedented year.
Let’s take a look at a wide variety of marketing trends, how and why marketing is changing in 2021, and the growing effectiveness of B2B influencer marketing, all through a lens of poll-derived feedback from our B2B marketing audience.
Building on the insights we shared in “Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data,” our most recent poll numbers paint a sometimes-surprising picture of B2B marketing sentiment in 2021.
Eye-Opener #1 — Remote Work
How has the pandemic changed your views about the long-term feasibility of remote work?
Most B2B marketers now have much greater acceptance when it comes to the long-term feasibility of remote work than they did before the pandemic.
Our poll backs this notion, with over three quarters of respondents on both our LinkedIn and Twitter polls saying that they have either more acceptance or much greater acceptance of remote work as a long-term practice.
Hybrid work scenarios are also very much a part of conversations about the future of work, as I recently explored in “Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing.”
Eye-Opener #2 — LinkedIn Live
Have you created LinkedIn Live content yet?
Among our LinkedIn poll respondents, some 58 percent said that they have either created content using LinkedIn Live or planned to do so.
Looking to see how brands are utilizing LinkedIn Live?
Check out our “Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live” for examples from JPMorgan Chase, CompTIA, Microsoft, NASA, SAP* and others.
Eye-Opener #3 — Post-Pandemic Marketing
What will be the most important type of B2B marketing what the pandemic is over?
39 percent of our LinkedIn poll takers said that always-on marketing would be the most important type of post-pandemic marketing, followed by 26 percent who said search and social, 19 percent who picked marketing technology, and 16 percent who chose influencer marketing.
40 percent of our Twitter poll respondents said that search and social will be most important, …read more
Source:: Top Rank Blog
