By Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website.

There’s nothing wrong with that approach.

After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack something.

Has anyone guessed what I’m talking about? It’s the human touch.

By humanizing your PPC ads, you can stand apart from your competitors.

Before I go on, what do I mean by humanizing your PPC ads? It means creating ads that provoke a response or an emotion. It can help your ads build connections and trust with your market and ultimately increase your business.

It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst.

Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

Why Should You Humanize Your PPC Ads?

Humanizing your brand can give you a competitive edge and improve customer retention. It shows you’re taking a customer-centric approach, and you understand your buyers.

However, humanizing your brand also builds customer trust, which is vital these days. Communications company Edelman says, “Trust has never been more important for companies to develop and maintain.”

Further, they found that 75 percent of people actively recommend businesses they trust.

That’s not the only benefit, though; according to Edelman: “Customers who trust you are more likely to engage with, buy from, advocate for, and defend you.”

Now, let’s go into detail about some positives you could gain from humanizing your brand.

Humanizing Your Brand Gives You a Competitive Edge

You might already know one of the advantages of humanizing your digital marketing: the competitive edge.

Why? It’s simple.

In an ever-increasing digital world, consumers are interested in forming connections and engaging with brands.

Creating connections is essential to building long-term relationships, and then it becomes possible to establish customer loyalty.

Humanizing Your Brand Gives a Customer-Centric Approach

When you humanize your brand, you’re providing a personalized touch at every customer journey stage.

This humanized approach takes the focus away from you as a marketer or business owner. Instead, it concentrates on your customer’s wants and considers your prospects:

• individual needs
• goals and ambitions
• challenges and pain points

Further, the customer-centric approach shows you understand your customers’ unique problems and can offer them solutions.

You Benefit From Customer Advocacy and Retainment

Once you’ve sold successfully to a consumer, there are two things you want to do: retain them and turn them into advocates.

By humanizing your marketing, your customers may be more likely to become those advocates and recommend your brand to others.

Then there’s customer retention. You’re more likely to retain your customer by:

• delivering satisfaction
• improving the customer experience
• demonstrating …read more

  Source:: Kiss Metrics Blog

        

  

  Author: Aaron