By Neil Patel

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”

Apple is one of those brands for me. Almost everything the company puts out succeeds. The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 — $8 billion to $2,274 billion. That’s astounding.

But Apple’s success isn’t just a matter of making a lot of money, or selling a lot of products. How many brands that have completely changed the game in their niches the way Apple has?

Not only that, but Apple’s done it several times over, despite some strong criticism from the naysayers. The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies.

Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media.

Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing. Even high-end journalistic publications like The Atlantic write endlessly about the company, dissecting what it does and how it does it.

Apple goes way beyond the “computer brand” label — they create products for their target market, loyal customers that believe make these products life better, easier, more fun, and cooler.

How on earth do they do it?

Well, design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.

But, more importantly for you and me, Apple’s secrets for transforming casual purchasers into brand ambassadors can be applied to just about any business in any niche or industry.

In this article, I’m going to reveal seven pillars of Apple’s world-famous marketing mix that you can adapt for your own business.

1. Rethink the Need for Advertising

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. But, Apple knows that’s not always necessary.

In fact, Apple relies most on two completely different strategies: product placement (especially with celebrities and in popular shows) and the buzz created by positive reviews in the media.

This secret was revealed in Apple’s patent litigation with Samsung, believe it or not:

Even if you don’t have Apple’s resources and budget, you can still take advantage of this approach to increase your market share. But, you may be asking yourself “How could I possible implement this Apple marketing secret in my own business?”

Well, it may not be possible to put your product in the hands of a Kardashian, or on the set of a popular TV show.

But, you can absolutely …read more

Source:: Kiss Metrics Blog