25 Marketing Books You Should Be Reading
By Neil Patel
Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing.
Often, these books offer philosophical approaches that apply to circumstances far beyond the realm of marketing, while simultaneously providing insight into some of the most successful campaigns of our time.
If you’re on the hunt for a great marketing read that will stimulate you from start to finish, check out these 25 marketing books.
1. Permission Marketing: Turning Strangers into Friends and Friends into Customers
This narrative is incredibly compelling and appeals to marketers of all kinds, regardless of whether you work for an agency or a company.
In these pages, you’ll find advice from Seth Godin, marketing entrepreneur and author of 19 best-selling books. Learn about his revolutionary concept of permission marketing, which stands in stark contrast to the classic marketing approach that Godin terms “interruption marketing.”
Godin speaks toward the importance of building relationships and fostering trust as the basic tenets of successful marketing.
It is also available in audio format.
2. Positioning: The Battle for Your Mind
It’s no secret that we, as consumers, are constantly inundated with marketing message after marketing message. In this narrative suitable for marketers of all specialties, author Al Ries addresses the challenges of marketing to a skeptical, oversaturated audience.
The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses, in addition to those of its competition.
A brand legend in his own time, Al Reis is credited with retuning the idea of positioning to the marketing mainstream.
It is also available in audio format.
3. Hacking Growth
Once an unconventional approach, growth hacking refers to the process of using analyses and rapid tests to enact high-impact growth opportunities.
In this book, Sean Ellis and Morgan Brown share their experiences curating this strategy, as well as how this approach launched now-ubiquitous businesses like Airbnb to their current positions.
A must-read for any marketer hoping to grow their customer base, this marketing book is also available in audio form.
4. Building a Story Brand: Clarify Your Message So Customers Will Listen
While this book is a good read for all marketers, it’s especially appropriate for content marketers.
Donald Miller’s StoryBrand process allows marketers to connect with consumers through narrative, …read more
Source:: Kiss Metrics Blog
