By Rebecca Riserbato

Just like Joey from “Friends,” we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback.

Without feedback, we would never be able to improve. And even though it’s hard, feedback is a great way to measure success.

With a post event survey, you’ll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what’s working and what isn’t.

In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. And 80% report that attendee engagement and satisfaction were KPIs used for measuring event success.

To design a post event survey, you’ll want to ask several types of questions — from Yes/No, rating, to open-ended questions.

Below, let’s review the best post event survey questions to ask.

1. How satisfied were you with the event?

First and foremost, it’s important to ask attendees about their overall satisfaction with an event. You can also ask participants to rate specific things including the venue, date, speakers, vendors, catering, quality of sessions, amount of sessions, and more.

This will help you gauge specifically how well you did in each area, but also the overall satisfaction of attendees.

This is probably the first and most important question that is asked on most surveys. It’s a great starting point for the specific questions that follow next.

2. What was your favorite experience or moment of the event?

This question should be open-ended and let the participants describe what they liked most about the event and why they liked that moment.

This will help you discover what you did right and what experiences are most valuable to your event attendees.

With this information, you can get an idea about how to plan events in the future and figure out if there’s anything that a majority of your attendees agree with or want to see again.

3. What could we improve on?

Again, this will be an open-ended question that lets your participants give constructive feedback. While it’s hard to hear sometimes, this will help you figure out what resonates with your audiences and what doesn’t.

By tracking what audiences don’t like, you can then improve and iterate future events so people don’t have those barriers about attending your next event.

The point of getting feedback isn’t just to receive positive feedback, but to figure out what isn’t working as well.

4. How useful was the event?

This is a great question for figuring out how actionable the event content was. Did your attendees find the information useful? Did they learn anything? Were they able to apply something they learned from your event into their work flow?

Depending on the type of event you’re holding, this can be a great way to figure out if people felt they got their money’s worth.

5. Did the event meet your expectations?

…read more

Source:: HubSpot Blog

Author: Aaron