By Neil Patel

What does it take to be a successful marketer?

Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!).

According to the study, the No. 1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence.

One interesting thing about this is that you’d also find a lot of those traits in people with exceptional presentation skills.

To put yourself out there and present to a room full of people, you need to be at least a little adventurous. If you’re not a high-energy person, you’ll find it hard to keep people engaged. If you’re not assertive, you’ll struggle to communicate your points effectively. The list goes on.

That’s not a coincidence. To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

3 Reasons Presentation Skills Are Important in Marketing

In a way, marketing is one big presentation. When we write a blog post or appear on a podcast, we’re presenting. When we research our audience, we’re trying to understand better what they want to see and learn from our presentations.

In other words, strong presentation skills underlie pretty much every aspect of marketing. If you can deliver an incredible presentation, you can:

1. Having Good Presentation Skills Drive Trust in Your Brand

What makes people trust brands? According to a global survey from PR and marketing consultancy Edelman, it boils down to three key factors:

1. Product experience: The most important factor, 87 percent of respondents cited their experience with a product as a reason to trust a brand.
2. Customer experience: 56 percent of consumers said their own experiences with a brand play an important part in building trust.
3. Societal impact: 38 percent of consumers believe a brand’s impact on society is an important factor in assessing its trustworthiness.

However, an even more crucial point underpins all of this. Without strong presentation skills, potential customers aren’t going to know about any of those things!

If you don’t tout the quality of your product, or highlight your superb reviews and testimonials, or demonstrate your commitment to making the world a better place, how will anyone know whether they can trust you?

2. Presentation Skills Help Create Brand Awareness

Ever wondered why personal social media accounts get better engagement than brand accounts? Because it’s easier to sell a person than a brand.

That’s why speaking at conferences, networking meetups, and other events can be such a useful tool for building brand awareness. It puts a human face on your brand, which instantly makes you more recognizable, relatable, and memorable. That’s why for many of us, when …read more

Source:: Kiss Metrics Blog