By Neil Patel

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices.

I’ve talked a lot before about consumer psychology, both on my blog and elsewhere.

That’s because the brain plays such a vital role in selling (and buying).

For example, the color of your CTA button or the pictures on your landing pages can impact conversions.

The brain is designed to process information in specific ways, and it will react accordingly to certain triggers.

If you can optimize your site to include those triggers, you can boost your sales.

It’s not always as simple as using certain colors. Psychology, like people, is complicated.

Despite the complexity of psychology, there are a few brain-based strategies you can use that will get results.

How Psychology Impacts Sales Through Neuromarketing

Based on studies of the brain, we know that beauty literally moves us to action.

The site of something attractive — even a beautifully packaged product — triggers the part of our brain that governs hand movements.

We see something we like, and we want to touch it.

While we can’t literally reach out and grab products from our screens, there are ways retailers use this principle to drive sales.

Web design, for instance, can impact how favorably someone views your brand or product.

Psychology also tells us that people don’t like making tough decisions.

In one experiment, researchers gave buyers a choice between purchasing a pack of gum or not buying anything.

When they were given a choice between two packs that were priced the same (63 cents each), only 46 percent chose to spend their money.

When the packs were priced differently (62 cents and 64 cents, respectively), 77 percent chose to buy a pack.

In psychology, this experiment is related to “analysis paralysis,” or the idea that making no choice is better than making a tough choice.

If you make it easy to choose between your products, people will be more likely to buy them.

Makes sense, right?

There are probably innumerable ways you can use psychology to set up your website or improve your marketing.

But some tactics still work better than others. Here are a few of the ones I recommend the most.

1. Structure Content Using Neuromarketing Principles

While consumer psychology has been around a long time, neuromarketing is a relatively new field.

Neuromarketing utilizes technology to track the brain’s blood flow as people respond to audio and visual cues.

This allows researchers to examine the deep part of the brain known as the “pleasure center.”

Don’t worry. You don’t have to invest in expensive equipment to take …read more

Source:: Kiss Metrics Blog

Author: Aaron