By jesse@kulapartners.com (Jesse Mawhinney)

At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior.

It’s amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.

This year, we’ve seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Instagram, and Twitter. At the same time, videos continued to grow as powerful tools for brands looking to communicate more easily with their readers, and virtual reality (VR) is finding its place as a marketing tool in numerous businesses.

To help you keep pace with these trends, let’s take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. You can jump to the following categories to see statistics related to that category:

• General Visual Content Stats
• Video Marketing Stats
• Emerging Visual Marketing Stats
• Infographic Stats
• Social Media Stats

50 Visual Content Marketing Statistics You Should Know

General Visual Content Statistics

• 70% of companies invest in content marketing, which could include visual marketing strategies. (HubSpot)
• The primary form of media used in content marketing is video. (HubSpot)
• One fourth of marketers are investing in content marketing related to product promotions while just over 20% of investing in branded storytelling specifically. (HubSpot)

Source: HubSpot

• Marketers spend the most time creating content for Facebook and their own company website, respectively. (HubSpot)

• Design and visual content is the biggest challenge for 23.7% of content marketers. (Adam Enfroy)

• 49% of marketers rate visual marketing as Very Important to their marketing strategy, and 22% consider it Important, and 19% say that their strategy is nothing without visual content. (Venngage)
• 49% of marketers primarily use visual content on blogs and websites followed by social channels such as Facebook and Instagram. (Venngage)
• When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)
• 40% of marketers predict that between 51% and 80% of businesses will heavily rely on visual content into 2021. (Venngage)

Video Marketing Statistics

• Mobile video consumption has increased 17 fold since 2012. (Cisco)
• Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2022. (Cisco)
• 70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job. (Think With Google)
• Globally, YouTube is …read more

  Source:: HubSpot Blog

        

  

  Author: Aaron