By Neil Patel

Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms.

There’s just one small problem: it’s far too easy to spend time on tasks that take too long and offer little reward.

This is where social media marketing shortcuts can prove useful. With some simple steps, you can save yourself significant time, and as everyone knows, time is money.

Why Are Social Media Marketing Shortcuts Helpful?

There are numerous benefits of successful social media marketing. You can use it to drive traffic, revenue, and brand awareness.

However, you need to know which activities are most valuable and deserving of your time. Some tasks you need to take your time with; others can be automated, done quickly because they don’t have as much value, or outsourced.

That’s where social media marketing shortcuts come in handy. Once you identify which tasks are appropriate for shortcuts, you can implement the shortcuts to increase your productivity, save you precious time, and make your marketing efforts more effective overall.

Good vs. Bad Social Media Marketing Shortcuts

Not every shortcut is a good idea.

A good example is automated responses. Automation saves time, but personalization is a must on social media. Your followers want to know they’re speaking with a person, not a robot.

Posting the same content on every social media account is another bad idea. You’ll have a different audience on each of your social media channels, and your content needs to reflect that.

Another definite no-no is using the same login details for each of your accounts. Far too many of us do it. It might save time, but a third party can access each of your social media accounts if you get hacked.

Obsessing over analytics and trying to adapt to what they’re telling you is another task that wastes time if you lack an understanding of your data. Yes, analytics are useful, but you can end up spending too much time on them with few rewards.

On the other hand, there are some excellent social media marketing shortcuts, too. These shortcuts go beyond the usual scheduling, automation, and auto-posting.

10 Social Media Shortcuts That Actually Work

1.Use Keyboard Shortcuts

Do you want to save yourself hours’ worth of work every year? You can achieve it with some keyboard shortcuts.

Depending on which stats you are reading, keyboard shortcuts could give you an extra 62-64 hours a year.

Brainscape’s research shows you can save eight working days a year if you use keyboard shortcuts.

Brainscape also says that using even one shortcut, “CTRL + t” to open a tab, for instance, could save you hours.

Similarly, freelance software engineer lulian Gulea found he could save 62 hours a year by introducing six simple keyboard shortcuts. They include:

• Using Ctrl + Enter on Windows and Linux to send emails. The average time saved is 2.28 hours a year …read more

  Source:: Kiss Metrics Blog

        

  

  Author: Aaron