Wix Review

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Wix is an exceptional website builder, allowing you to create a highly functional and professional website with zero coding experience. Even web developers have access to numerous tools to enhance their site’s customization and functionality. In our opinion, Wix is the best website builder for general use, whether you are a photographer, musician, restaurateur, blogger, or just setting up a small ecommerce business.

Wix Compared To The Best Website Builders

While most website builders tend to focus on niche markets like ecommerce or content management, Wix is a jack of all trades. This website builder casts a wide net, making it attractive to all kinds of people who need professional-looking websites quickly and cheaply. Whether you are a seasoned restaurateur looking to promote your business, a startup venturing into your first online enterprise, or an experienced web developer without the time or resources to create a website from scratch, Wix will work for you.

Be sure to see all of our top picks for the best website builders before you decide Wix is the best option for you. Here, we review three more services in separate categories. We also have an in-depth guide focusing on different types of website builders, what criteria you should consider when choosing the best website builder, and more.

Who Is Wix Best For?

While it is easy to be transfixed by Wix’s marketing and features, the truth is this website builder targets a particular audience. Wix works exceptionally well for individuals or small businesses that want a professional website but don’t want to bother with hiring a web developer, registering a domain name, finding a web hosting company, and all that goes into setting up a professional website.

Wix does a great job of making an online presence more accessible to small businesses and individuals. Wix websites are attractive, relatively cheap, and quick to set up. Wix also caters to diverse niches, including blogging, photography, ecommerce, music, events, hospitality, bookings, restaurants, forums, and much more. Wix’s industry-specific themes, design templates, tools, and resources often feel like the company had you in mind when creating its platform.

However, this all-inclusive take on website building is also Wix’s Achilles heel. The platform simply doesn’t offer sufficient functionality and scalability for larger businesses and bigger ecommerce websites. For this, Shopify would be a much better option.

Wix: The Pros and Cons

One of Wix’s best-defining features is the freedom it offers. You can create your ideal site, down to your preferred pixelation. While freedom is a good thing, newbies may find the design potential slightly overwhelming. Wix remedies this by offering extensive resources, including step-by-step tutorials, videos, articles, and a wealth of information to help you grasp the editor.