8 VR Startups to Keep an Eye On In 2021

Unlock tips, systems & recommended resources to stay ahead of the tech curve.

Did you know that the virtual and augmented reality global revenue is expected to grow from over $13 billion this year to more than $67 billion by 2024?

In fact, virtual reality startups are valued at more than $36 billion on paper.

For marketers, virtual reality’s surging popularity and ability to deeply engage people in immersive experiences and transport them to places they could only imagine going to makes it one of the most exciting emerging technologies in the industry.

But branded VR experiences are still in its infancy. Most marketing teams don’t know how to use the technology to its full potential.

To help you learn how to effectively leverage VR, we decided to make a list of the top VR startups and showcase how they’ve been able to use the technology to raise hundreds of millions of dollars in venture capital and build successful businesses.

If you want stay ahead of the VR curve in 2021 and beyond, check out these startups.

1. Magic Leap

Magic Leap, a company valued at over $6 billion, is an augmented reality platform focused on providing VR solutions to businesses.

With its wearable spatial solutions, you can easily incorporate VR/AR into your day-to-day. For example, you can use the headset to meet with coworkers and colleagues remotely, collaborate, share content, and even visualize complex 3D models.

Innovative businesses can use VR/AR to make remote collaboration easier.

2. Niantic

Niantic, the company that launched Pokemon Go in 2016, has become a top leader in augmented reality in that short 5 year time span. The business is even valued at over $4 billion.

This company focuses on building VR/AR games that get people moving. In fact, Niantic’s mission is to use emerging technology to enrich our experiences as human beings in the physical world.

This is a great company to keep an eye on to see how they market emerging VR/AR tech. Plus, you might even be able to use the games in your business as a part of a team building exercise.

3. Lightricks

Lightricks, a company founded in 2013 and valued at $1 billion, is an excellent leader in the VR/AR industry.

This business develops apps for social media marketers, creative content creators, or even small businesses. With these apps, you can use AR technology to edit social media posts, create videos with animated graphics, and more.