Spotify, Podcast, and Radio Advertising Best

Audio ads may not be as glitzy and glamorous as their video counterparts, but numbers don’t lie. Statistics show that:

Every week, radio reaches 92% of US adults over 18.
97% of heavy radio listeners in the US agreed that the Coronavirus pandemic pushed them to either sustain or increase their listening habits.
The number of monthly podcast listeners in the US is growing at 17% per year and is expected to reach 164 million by 2024.
Spotify, one of the world’s leading music streaming apps, had 286 million monthly active listeners in Q1 2020, and this number continues to grow each year.

That said, the world of audio advertising is something you don’t want to leave untapped. Audio advertising can benefit your brand or business in a myriad of ways. The fact that it’s typically more financially and logistically accessible than video ads is just a nice bonus.

Benefits of audio advertising

These are the different ways you can benefit from Spotify, podcast, and radio advertising:

Great targeting.

Each podcast channel and radio station (whether traditional or digital) targets very specific demographics. As such, zeroing in on your target audience is as simple as picking the right audio platform to advertise in.

Moreover, music and podcast streaming services like Spotify have highly sophisticated algorithms that can accurately profile user characteristics and intent based on various signals. When you place ads on such platforms, you can rest assured that your message will reach the right people.

It’s more memorable than purely visual ads.

When it comes to grabbing attention, video is king — no contest. But if video ads aren’t a sustainable option for your brand, audio and radio advertising materials are far more memorable than purely visual ads. In fact, research shows that sound stays in one’s memory longer than visuals. If anything, this explains why songs and jingles are highly popular marketing tools even in 2021.

It’s easier and quicker to produce.

Producing a commercial for TV or online use takes a lot of work. Meanwhile, print ads on newspapers and magazines may not take as long to create, but everyone knows the publishing process is lengthy, taxing, and frequently expensive.

On the other hand, audio ads — especially radio and podcast placements — can take as quickly as a few minutes to create. No need to deal with complex production tools or comply with a long list of publication requirements! If time is of the essence, you can even get a podcaster or radio host to mention your brand in an instant.

It’s cost-effective.

Spotify, podcast, and radio advertising is more cost-effective than video, television, and print ads. It’s a great way to get good ROI even if your marketing budget is more on the modest side.