By Neil Patel

Some days, getting customers interested in your local dental business can feel like an uphill battle.

There’s a good chance you’ve been curious about how to develop a robust online presence. Whether you don’t know where to start or you’ve struggled with outshining your competitors, the process of building your online presence can seem daunting.

Fortunately, there are quite a few ways to connect with your ideal target audience and create an engaging dental marketing campaign online.

Today, we’re going to dive into a list of recommended practices for elevating dental practice online. We’ll go over powerful tools and leave you with a deeper understanding of what it takes to succeed in digital marketing.

Dental Marketing Strategy #1: Localize Your Ads

When it comes to dental marketing, one of your top priorities should be marketing your business locally. This is where local search engine optimization (SEO) comes in.

Local SEO is about attracting nearby customers via an online search. According to Google, 76% of people who search on their smartphones for something nearby visit a business they discover in their search within 24 hours.

Local business search results are presented slightly differently from traditional search results. Known to most as the Google “Local Snack Pack,” top local businesses are placed in their own separate space.

These three slots account for 33% of clicks, with the remaining first-page organic results resulting in another 40%.

In other words, when someone searches for “best dental practice in South Beach,” you need to be on that first page.

When you’re looking to maximize your online presence for local search, you must focus on a few key components.

How to Get Started With Local SEO For Dentists

Mobile devices account for 50% of all global website traffic. If you’re serious about developing a strong online presence, your website needs to be optimized for mobile visitors.

Fortunately, checking whether your site is mobile-friendly or not will take you a few seconds. Google’s Mobile-Friendly Test tool is free, accurate, and worth using.

Once you’ve done that, it’s time to focus on your Google My Business (GMB) listing. While you’ll want to make sure you establish a presence on most map platforms (Apple Maps and Bing Places, for example), Google My Business is critical.

In fact, GMB is responsible for 25% of your Local Pack ranking and nearly 9% of your organic search rankings.

Start by setting up your business name. Avoid using keywords here, as this is against GMB guidelines and can get your business suspended from local search.

Enter your address, followed by your …read more

Source:: Kiss Metrics Blog

Author: Aaron