Supercharge Your 2021 B2B Marketing With High-Octane Online Courses

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How can B2B marketers strengthen their long-term strategy and hone existing marketing skills while learning new ones?

2021 offers the greatest wealth of online marketing-related courses the world has ever seen, thanks in part to the pandemic’s effects on how we learn.

With more than 70 percent of companies recognizing online learning as essential to long-term strategy (Digital Marketing Institute), now is the ideal time to explore the vast array of online courses available to B2B marketers, covering subjects from modern marketing writing and digital marketing strategy to marketing research and social media marketing.

No matter how much we already know, in 2021’s always-on B2B marketing landscape there’s always plenty more to learn.

Online courses are a powerful way to enhance your career through, and by offering a work-at-your-own-pace cadence, it’s easy to fit in as much or as little instruction as your time allows, whenever and wherever you want.

Let’s continue our exploration of today’s latest online learning options for B2B marketers, expanding on our popular previous guides — make sure to take a look if you haven’t yet seen them:

5 Free Online Courses to Sharpen Your B2B Marketing Skills, featuring:

Harvard University
edX
BerkeleyX
University of Pennsylvania
University of Colorado

10 Free Online Courses to Optimize Your Marketing Skills, featuring:

Stukent
BuzzSumo Academy
HubSpot Academy
Google Analytics Academy
SEMrush Academy
Traackr Academy of Influencer Marketing
Hootsuite Academy
Jeff Sauer’s PPC Mastery Course
Lynda.com
Udemy

Our CEO and co-founder Lee Odden recently selected online learning hubs as a top trend for 2021, highlighting the increasing importance of online learning for today’s B2B marketers.

“Learning Hubs for Leads – While not exactly new, the attraction to cross-train and advance skills is greater than ever. To meet that need, B2B brands are increasingly investing in learning hubs where audiences can exchange their contact information for access to rich educational resources. Examples include HubSpot Academy, SEMRush and many more,” Lee explained.

Here are five organizations offering a wide variety of online courses for boosting your marketing skills — each either free, available as a free trial to try out content, or for purchase.

1 — MarketingProfs Everybody Writes: Modern Marketing Writing

MarketingProfs offers a six-lesson online course dedicated to the timeless art and science of writing, with “Everybody Writes: Modern Marketing Writing,” featuring top marketing writer Ann Handley, author of “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.”

Even the best B2B marketing writers can learn plenty from Ann’s writing insights, which in this course include 15 unique approaches to frame your writing, a 12-step process for writing longer content works, along with six helpful “empathy hacks.”