Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified

What’s included in the Technical SEO Certification Series?

SEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy. Our team has been blown away by the reception of our online training programs. To date, over 142,000 students have enrolled in a course through Moz Academy. Wowie!

On top of that, 94% of Moz Academy students said they would recommend the course(s) they took to a friend or colleague. We’re so glad that our content is resonating with you and helping to level up your knowledge in various SEO subject areas.

We launched our SEO Essentials Certification Series back in May 2019, and we’ve seen almost 500 students get certified in that timeframe. Since then, we’ve heard requests from across the Moz community for more technical-focused coursework and more advanced course options. As a result, we’re stoked to be adding another outstanding certification to our collection of coursework.

The Learning Team has put in many, many hours of work to develop a technically focused, in-depth training series that hones in on the nuts and bolts of technical SEO. We’re thrilled to announce the launch of the Technical SEO Certification Series through Moz Academy.

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What’s included in the Technical SEO Certification Series?

The Technical SEO Certification is a five-part series dedicated to technical SEO, combining video lessons with tasks and activities to allow for practical application of important concepts. The series culminates in a final exam, and with a passing score, you’ll be awarded an official Moz Certificate and badge for your LinkedIn profile.

The Certification Series was built to help you efficiently grow your technical skills and think critically about websites and SEO strategy from an informed technical perspective. By the time you wrap up the series, you’ll be ready to build a technical strategy for your website that ensures crawlability, indexability, accessibility, and site performance.

The certification series focuses on four core competency areas:

Explore the Fundamentals of Technical SEO
Design for Crawlability
Build for Indexation
Prioritize Accessibility & Site Performance

Dig into what’s included in the coursework below:

1. Explore the Fundamentals of Technical SEO

In building a certification series solely focused on technical SEO, we knew laying the groundwork would be critical. Although many folks in the SEO space are aware of various components of technical SEO, we felt it was important to identify where these tactics fit within a larger strategy.

The Explore the Fundamentals course analyzes the reasoning behind technical SEO and its foundational impact on other SEO work. In addition to defining core terminology and principles, you’ll gain a clear understanding of how technical SEO fits into the larger SEO methodology. You’ll learn how search engines find and analyze websites, readying you to apply that knowledge to the concepts of crawling, indexing, accessibility, and site performance that we’ll dive into in later sections.